Marketing Strategy & Growth Lead (Nonprofit Sector)

Role Overview The Marketing Strategy & Growth Lead will build and execute a structured digital marketing approach to position Impact Beacon’s solutions within the US nonprofit ecosystem and generate high-

quality, qualified leads.

This is not a traditional marketing role focused on content or channel management alone. It requires translating complex, systems-driven advisory offerings into clear, compelling value propositions and designing campaigns that attract organizations with real intent and alignment.

You will define how Impact Beacon’s solutions are understood in the market and how digital channels, particularly LinkedIn are used to drive consistent inbound interest.

This role suits professionals who combine strategic thinking with execution capability and understand how nonprofits evaluate external partners.

Key Responsibilities

Market Understanding & Positioning

● Develop a strong understanding of the US nonprofit landscape, including decision-makers,

funding dynamics, and operational challenges

● Translate offerings into clear, differentiated value propositions

● Define positioning that reflects real organizational needs, not generic service descriptions

Campaign Strategy & Lead Generation

● Design and execute digital campaigns focused on generating qualified inbound leads

● Build structured funnels across awareness, consideration, and conversion

● Own LinkedIn as a primary acquisition channel, including targeting, setup, and optimization

● Continuously test messaging, audiences, and formats to improve lead quality

Content & Messaging Development

● Define campaign messaging, ad copy, and content direction

● Guide development of video-based marketing assets, including structure and narrative clarity using AI tools where relevant

● Ensure content reflects depth, credibility, and understanding of nonprofit realities

Campaign Execution & Performance Tracking

● Set up and manage campaigns, particularly on LinkedIn Ads

● Track performance across CTR, CPL, lead quality, and conversion

● Analyze results to identify improvements and build simple reporting systems

Funnel & Conversion Optimization

● Design landing pages, lead capture flows, and follow-up journeys

● Ensure alignment between ad messaging and post-click experience

● Improve conversion through ongoing testing and refinement

Sector Insight & Continuous Improvement

● Stay updated on nonprofit trends and digital engagement patterns in the US

● Use insights to refine messaging, targeting, and campaign direction

● Contribute to building repeatable marketing systems

What We Are Looking For

● Strong experience in digital marketing with ownership of lead generation outcomes

● Proven ability to run LinkedIn ad campaigns end-to-end

● Experience working with or understanding the US nonprofit sector

● Ability to translate complex services into clear, compelling messaging

● Strong judgment in content creation, especially marketing narratives and video direction

● Analytical mindset with ability to interpret data and improve performance

● Comfort working independently and building systems from scratch

Who Will Thrive Here

You will thrive if you:

● Think in systems, not just campaigns

● Prefer clarity and precision over volume

● Understand how organizations make decisions, not just how ads perform

● Are comfortable working with evolving structure and building from first principles

● Take ownership of outcomes, not just activity

Growth Opportunity

● Ownership of market positioning and lead generation strategy

● Exposure to global nonprofit ecosystems and advisory work

● Opportunity to shape how complex solutions are brought to market

● Potential to grow into broader strategy or partnerships roles

About Impact Beacon

Impact Beacon is a strategic knowledge partner that mission-driven organizations rely on to succeed.

We combine deep nonprofit understanding with data-driven tools and systems to turn potential impact into measurable results.

We help organizations strengthen critical but non-core functions so they can focus on their mission.

Our modular solutions include

● Donor Lifecycle & Community Management (DLCM): Improving donor engagement and retention

● People, Culture & Talent Systems (PCTS): Building strong, mission-aligned teams

● Governance & Financial Systems Architecture (GFSA): Enabling transparent, scalable financial operations

● Operational Continuity & Internal Systems (OCIS): Improving workflows and execution support

Our solutions are designed for nonprofit environments,