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Regional Visual Merchandising Strategist (Odhav)

Iconic Fashion India
Full Timemid
INPosted 4 days ago

Job Description

Visual Merchandising Strategy Development:

  • Create and execute comprehensive visual merchandising strategies aligned with the company brand image and marketing initiatives for the entire cluster.
  • Analyze customer behavior and market trends to identify optimal display techniques for different product categories.
  • Design and implement seasonal visual merchandising themes and concepts across all stores in the cluster.
  • Store Display Execution:
  • Ensure consistent and visually appealing product displays across all stores in the cluster, including window displays, floor sets, and promotional areas.
  • Monitor and maintain the quality of in-store displays, ensuring proper signage, pricing, and product placement.
  • Source and manage props, fixtures, and visual merchandising materials for the cluster.
  • Team Training and Development:
  • Train store staff on visual merchandising best practices, guidelines, and company standards.
  • Coach and mentor store visual merchandisers to improve their skills and execution of visual merchandising strategies.
  • Conduct regular training sessions to ensure consistent visual merchandising across the cluster.
  • Performance Monitoring and Analysis:
  • Regularly visit stores in the cluster to assess visual merchandising performance against set standards.
  • Analyze sales data and customer feedback to identify areas for improvement in visual merchandising
  • Implement adjustments to visual merchandising strategies based on performance insights
  • Collaboration and Communication:
  • Collaborate with store managers, marketing teams, and regional visual merchandising leadership to align visual merchandising initiatives with overall business objectives
  • Communicate visual merchandising updates and guidelines to store teams across the cluster

Required Skills and Qualifications:

  • Visual Design Skills:

Solid aesthetic sense with a deep understanding of color theory, layout design, and visual merchandising principles

  • Retail Experience:

Proven experience in visual merchandising within a retail environment, preferably with a multi-store cluster management background

  • Leadership and Training Skills:

Ability to effectively train and motivate store staff on visual merchandising techniques

  • Analytical Skills:

Capability to analyze sales data and customer feedback to inform visual merchandising decisions

  • Project Management Skills:

Ability to manage multiple projects and deadlines across a large cluster of store

About Iconic Fashion India

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