Product Marketing Manager ( Remote- Night Shift)_Rz

POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

Job Overview

Product Positioning & Messaging

Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences

• Create compelling product narratives that differentiate SalesIntel in competitive markets
• Conduct market research and competitive analysis to inform positioning strategies Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

• Lead go-to-market planning and execution for new product launches and feature releases Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits

• Define target customer segments, buyer personas, and ideal customer profiles Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts

Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases

Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks

Conduct regular sales training sessions and product updates

Customer & Market Intelligence

Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies

• Analyze market trends, competitive landscape, and customer behavior to identify opportunities Create buyer journey maps and understand decision-making processes

Content & Campaign Strategy

Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces

Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption

• Create product marketing assets for trade shows, conferences, and industry events Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

• Work closely with Product Management to influence roadmap priorities based on market feedback Partner with Customer Success to understand customer adoption patterns and expansion

opportunities

• Collaborate with Marketing teams to ensure consistent messaging across all channels Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence

• Conduct win/loss analysis to understand competitive positioning effectiveness
• Measure and optimize sales enablement program impact on conversion rates and deal velocity Analyze customer feedback and market response to refine messaging and positioning

Required Skills & Qualifications

• 10+ years of product marketing experience, preferably in B2B SaaS
• Experience in product positioning, go-to-market strategy, and competitive analysis
• Proven track record in sales enablement and creating materials that drive revenue impact
• Experience with market research, customer interviews, and competitive intelligence Deep understanding of B2B sales processes and buyer journeys

Technical Skills

• Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
• Strong analytical skills with experience in performance measurement and KPI tracking Familiarity with product management tools and methodologies

Core Competencies

Strong written and verbal communication skills with ability to translate technical concepts into

business value

• Analytical mindset with data-driven approach to strategy development
• Excellent project management skills with ability to manage multiple product launches simultaneously
• Experience working in fast-paced, high-growth SaaS environments Proven ability to influence cross-functional teams without direct authority

Preferred Skills & Qualifications

• SaaS experience across SMB, Mid-Market, and Enterprise segments
• Experience with AI-powered sales and marketing tools
• Experience working with remote and globally distributed teams Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Skills: salesforce,saas,saas marketing,b2b saas,go to market strategy,hubspot crm,product marketing,gtm,b2b,marketing,marketing tool,hubspot marketing,hubspot,marketo,pardot,salesforce pardot,saas b2b