Product Marketing Associate I

Reports To: Manager, Product Marketing

Location: India, Remote

Schedule:  2PM - 11PM IST

About Us

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

Who You Are

We’re seeking a dynamic Product Marketing Associate passionate about all aspects of product marketing. You thrive when refining and optimizing marketing workflows, coordinating webinars and marketing communities, managing schedules and automations, building compelling presentation decks, and supporting cross-functional initiatives.

You are driven to become a true product expert on the HighLevel platform and can translate that expertise into impactful marketing programs.

This role is ideal for someone who takes ownership, moves fast, and brings both structured execution and emerging strategic thinking to their work.

What You’ll Be Doing

Content Creation Operations

Manage logistical tracking and coordination to ensure Content Army creators receive timely assignments

Oversee payment coordination and track performance metrics

Identify opportunities to improve workflows and efficiency

Event & Webinar Coordination

Coordinate Product Marketing events including Town Halls, webinars, and partner sessions

Manage end-to-end event logistics including scheduling, presenter coordination, and follow-ups

Campaign & Project Management

Manage execution of marketing campaigns including events, drip campaigns, and landing pages

Build and maintain marketing automations and workflows within HighLevel

Manage project timelines, dependencies, and multiple initiatives simultaneously

Presentations & Enablement

Build high-quality, on-brand presentation decks

Develop and maintain product marketing collateral such as one-pagers, blogs, and comparison docs

Product Expertise & In-App Marketing

Develop strong working knowledge of the HighLevel platform

Build in-app marketing experiences (Pendo) to drive adoption and engagement

Act as a reliable product knowledge resource for internal teams

What You’ll Bring

Proficiency in leveraging AI tools (ChatGPT, Claude, Gemini)

Strong organizational skills with ability to independently execute

Ability to think from a customer perspective

Strong project management capabilities

Clear and effective communication skills

Ability to operate in a fast-paced environment with moderate ambiguity

Experience/Education/Certifications Required

Up to 2 years of experience using HighLevel products/services

Up to 2 years of marketing experience

1  year of project management experience

Experience with tools like ClickUp, Asana, HubSpot, Pendo, GA4, etc.

Competencies

Written CommunicationWrites clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs.

Customer ObsessedResponds to customer needs; seeks feedback; supports service excellence.

ProfessionalismDemonstrates accountability, respect, and composure under pressure.

Bias for ActionTakes initiative, supports team goals, and collaborates effectively.

DependabilityFollows instructions, meets deadlines, and communicates proactively.