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Drive Store Performance through Strategic Marketing Management

HEYTEA
Full Timemid
CAPosted 3 days ago

Job Description

Lead the charge in marketing operations to optimize store performance and fuel growth. Execute effective customer acquisition campaigns, focusing on sampling and daily promotional activities. In your role as Senior Manager, you will engage in strategic collaborations with shopping malls to secure prime advertising placements.

Your insights will allow you to pinpoint underachievement in stores, developing laser-focused strategies for improvement and monitoring their success. Explore B2B scenarios to create sustainable revenue streams, ensuring engagement with mall staff to convert foot traffic into loyal customers. Key Responsibilities:

  • Plan and execute customer acquisition marketing initiatives
  • Negotiate with shopping malls for advertising exposure
  • Identify and develop tactics for store improvement
  • Innovate B2B offerings such as corporate catering
  • Convert mall traffic into increased store visits Requirements:
  • Experience in retail or F&B operations
  • Strong commercial judgment for growth strategy execution
  • Proficient in negotiation and resource integration
  • Data-oriented with a knack for optimization
  • Driven to collaborate with frontline operational teams Elevate the store's market impact through comprehensive marketing strategies aimed at engaging customers and ensuring sustainable growth.

About HEYTEA

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