Senior Director, Influencer Marketing

<h2><strong>The Role</strong></h2> <p>We’re looking for an experienced&nbsp;<strong>(Senior) </strong><strong>Director</strong> to lead our<strong>&nbsp;influencer marketing team</strong> and own our <strong>global creator strategy</strong> from&nbsp; our New York headquarters.</p> <p>In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in <strong>influencer marketing</strong> and <strong>performance-driven paid media</strong> to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world.</p> <p>You’ll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our <strong>Global VP of Marketing</strong>.</p> <h2><strong>What you’ll do</strong></h2> <ul> <li>Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets.</li> <li>Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI.</li> <li>Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels.</li> <li>Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads.</li> <li>Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries.</li> <li>Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency.</li> <li>Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem.</li> <li>Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy.</li> <li>Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings.&nbsp;</li> </ul> <h2><strong>What you’ll bring</strong></h2> <ul> <li>7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role.</li> <li>Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch.</li> <li>Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies.</li> <li>Experience managing international teams or stakeholders and scaling marketing programs across diverse regions.</li> <li>Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders.</li> <li>A data-driven mindset: you’re comfortable working with performance metrics, budget reports, and media effectiveness analyses.</li> <li>Fluent in English; additional languages are a plus.</li> </ul> <h2><strong>What we offer</strong></h2> <ul> <li>Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role</li> <li>Generous PTO, including sabbatical, and parental leave of up to 16 weeks</li> <li>Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment</li> <li>Tuition reimbursement for continuing education (upon 2 years of service)</li> <li>Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)&nbsp;&nbsp;&nbsp;</li> <li>Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+</li> <li>Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain</li> </ul> <h2><strong>Are you up for the challenge?</strong></h2> <p style="text-align: justify;"><span style="font-weight: 400;">Please submit your complete application below including your salary expectations and earliest starting date.</span></p> <p style="text-align: justify;"><span style="font-weight: 400;">After submitting an application our team will review this and get back to you within 5 business days.&nbsp;</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">New York Pay Range</div><div class="pay-range"><span>$420,000</span><span class="divider">&mdash;</span><span>$480,000 USD</span></div></div></div>