Associate Director, Creator Partnerships - Factor

<p><span style="font-size: 12pt;">The Associate Director, Creator Partnerships — Factor is the single point of ownership for all influencer- and creator-driven customer acquisition for the Factor brand. This role combines strategic channel leadership with hands-on team and agency management, owning the full P&amp;L for Factor’s influencer program across Instagram, YouTube, Streaming, and emerging platforms (TikTok, Snapchat). The Associate Director sets the brand’s creator vision, drives the transition from agency-managed spend to in-house Direct Booking at scale, rebuilds previously unprofitable channels, and ensures quarter-over-quarter improvement in cost efficiency and conversion volume.</span></p> <h1><span style="font-size: 12pt;">You will…</span></h1> <h1><span style="font-size: 12pt;">1. Brand &amp; Channel Strategy</span></h1> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Define and execute Factor’s overall creator and influencer strategy across all platforms (Instagram, YouTube, Streaming, TikTok, Snapchat), ensuring alignment with brand positioning, seasonal priorities (LTOs, Peak), and acquisition targets.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the channel-mix allocation, deciding where to increase or pull back spend across platforms each quarter based on CAC efficiency, audience-fatigue signals, and whitespace analysis.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead the transition from agency-managed spend to in-house Direct Booking at scale — targeting a shift from approximately 10% to 40%+ of spend in Direct Booking by Peak ’27 — replicating the HelloFresh playbook while adapting it to Factor’s brand and audience.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive the platform-diversification roadmap: evaluate emerging channels through structured tests in partnership with data and analytics teams, and scale what proves efficient.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the post–Stream Elements YouTube and streaming rebuild, recouping lost conversion volume (previously approximately 38% of Factor’s influencer conversions) through direct in-house partnerships, while maintaining healthy CCV and CAC+D as the channel re-scales.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Leverage partnership ads to amplify influencer content through paid social media.</span></li> </ul> <h2><span style="font-size: 12pt;">2. Team &amp; Agency Management</span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Directly manage a team of 2–4 Associates and Senior Associates handling day-to-day direct booking across Instagram, YouTube, Streaming, and emerging platforms.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Set booking-volume targets, quality standards (vetting criteria, CTR and CAC benchmarks), and go-live compliance processes for the team.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage external agency relationships (e.g. Village Marketing, test agencies) as a complement to in-house Direct Booking — including RFPs, onboarding, performance reviews, and capacity planning.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Coordinate with the cross-brand Partnership Ads lead to ensure Factor’s creator content is optimized for paid amplification.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Coach and develop direct reports, setting clear growth paths and ensuring knowledge-sharing across platforms and booking methods.</span></li> </ul> <h2><span style="font-size: 12pt;">3. Performance &amp; Budget Ownership</span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own Factor’s influencer budget and P&amp;L: set quarterly spend plans, track actuals against targets, and report on ROI, CAC, CCV, and conversion volume.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive down CAC quarter-over-quarter through creator-tier diversification (reducing over-reliance on expensive legacy Mega creators), improved vetting, and direct negotiation of usage rights — targeting approximately 20–25% savings versus agency fees.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deliver against an ambitious growth trajectory: target of 18,000+ conversions at a 0.45 ROI by Q1 ’27, representing approximately +44% year-over-year growth.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Provide regular performance reporting and strategic recommendations to the Head of Influencer and senior Performance Marketing leadership.</span></li> </ul> <h2><span style="font-size: 12pt;">4. Creative &amp; Brand Excellence</span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as Factor’s brand guardian in the creator space: oversee brief creation, creative direction, and content quality across all bookings.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage superstar and top-tier creator relationships directly, ensuring brand-right storytelling and high-performance creative.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with the Brand Manager function on campaign integration, LTO launches, and seasonal creative pushes.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish and maintain creative quality standards, including pre-go-live review processes for all content.</span></li> </ul> <h2><span style="font-size: 12pt;">5. Cross-Functional Collaboration</span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Work closely with the HelloFresh Associate Director (counterpart) to share best practices, align on cross-brand tooling and processes, and avoid duplication of effort.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Data &amp; Analytics to build and refine creator-performance measurement frameworks, including attribution, incrementality, and CAC modelling.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with the Factor marketing team on integrated campaign planning and brand consistency.</span></li> </ul> <h1><span style="font-size: 12pt;">You have...</span></h1> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">5–8 years of experience in influencer marketing, creator partnerships, or performance-driven social media, with at least 2 years in a people-management role.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven track record of managing six- to seven-figure creator budgets with clear P&amp;L accountability and demonstrable CAC or ROAS improvement.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deep platform expertise across Instagram, YouTube, and ideally streaming or emerging social platforms.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong negotiation skills, particularly around usage rights, exclusivity, and creator compensation.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Analytical mindset with comfort interpreting performance data and translating it into channel and creator strategy.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience in DTC, meal-kit, food &amp; beverage, or subscription-commerce industries preferred.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with partnership-ads workflows and paid amplification of creator content is a strong plus.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>You’ll get…</strong></span></p> <ul> <li style="font-weight: 400; font-size: 12pt;"><span style="font-weight: 400; font-size: 12pt;">Competitive salary, 401k with company match that vests immediately upon participation</span></li> <li style="font-weight: 400; font-size: 12pt;"><span style="font-weight: 400; font-size: 12pt;">Generous PTO, including sabbatical, and parental leave of up to 16 weeks</span></li> <li style="font-weight: 400; font-size: 12pt;"><span style="font-weight: 400; font-size: 12pt;">Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment</span></li> <li style="font-weight: 400; font-size: 12pt;"><span style="font-weight: 400; font-size: 12pt;">Tuition reimbursement for continuing education (upon 2 years of service)</span></li> <li style="font-weight: 400; font-size: 12pt;"><span style="font-weight: 400; font-size: 12pt;">Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)&nbsp;&nbsp;&nbsp;</span></li> <li style="font-weight: 400; font-size: 12pt;"><span style="font-size: 12pt;">Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+</span></li> <li style="font-weight: 400; font-size: 12pt;"><span style="font-weight: 400; font-size: 12pt;">Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain</span></li> </ul> <p><span style="font-size: 12pt;">This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.</span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">New York Pay Range</div><div class="pay-range"><span>$162,860</span><span class="divider">&mdash;</span><span>$189,975 USD</span></div></div></div>