MARKETING & SOCIAL MEDIA MANAGER

HARDCORE Trailers is a growing international manufacturer of utility and semi trailers, with operations across Canada, the United States and Mexico.

We build heavy-duty trailers for hardworking customers across multiple industries, and we’re continuing to expand our brands, dealer network, and digital presence across North America.

We’re looking for a bold, creative content creator who knows how to turn steel, horsepower, and real-world equipment into content people actually want to watch.

We’re looking for a full-time employee to join our internal team as our Marketing & Social Media Manager.

This is a remote/home-based position, with occasional travel required to Mexico for on-site content capture, product photography, video shoots, and brand content production.

This role is approximately:

80% Social Media & Content Creation

20% Marketing Administration & Brand Support

WHAT YOU’LL BE DOING

• Managing and scheduling content across Instagram, Facebook, LinkedIn, YouTube, and other digital platforms
• Editing short-form videos including Reels, Stories, promotional content, product highlights, and behind-the-scenes footage
• Writing captions and post copy that match our brand voice
• Turning raw footage, photos, and ideas into polished, engaging content
• Planning content calendars, campaign ideas, and promotional initiatives
• Monitoring engagement and interacting with online communities across social platforms
• Staying ahead of social media trends, formats, and platform updates
• Traveling to Mexico as needed to capture original photo and video content at our manufacturing operations
• Creating graphics and visual marketing materials that align with brand standards and campaign objectives, including social media graphics, posters, spec sheets, brochures, booklets, dealer packages, and other branded collateral
• Assisting with email marketing campaigns, including content creation and layout design through Mailchimp
• Assisting with website updates, content changes, and maintaining current marketing information
• Supporting a wide range of marketing initiatives and creative projects across the company’s brands and product lines

WHAT WE’RE LOOKING FOR

• Proven experience managing social media for a brand or business
• Strong video editing skills with a social-first mindset
• Graphic design experience and strong visual instincts
• Strong writing and communication skills
• Highly organized, self-motivated, and deadline-driven
• Comfortable working independently in a remote environment
• Ability to work within Eastern Time (ET) business hours
• Strong understanding of branding, consistency, and audience engagement
• Valid passport and ability to travel internationally, including Mexico, when required
• Spanish speaking is considered an asset

BONUS EXPERIENCE

• Canva
• Adobe Creative Suite / Premiere Pro / CapCut
• Meta Business Suite / Ads Manager
• Photography / content shooting
• Paid social campaigns
• Website content management

If you know how to turn products, people, and real-world action into compelling content—and want to help build a growing international brand—we’d love to hear from you.

Please include your resume, portfolio/examples of work, and salary expectations when applying

Application question(s):

• Please provide a link to your portfolio, website, or examples of your work.
• What are your salary expectations for this position?
• Are you able to work within Eastern Time (ET) business hours?

Willingness to travel:

• 25% (preferred)

Work Location: Remote