Paid Media Specialist (Google Ads) (Bengaluru)

Job Title: Google Media Buyer

Location: Bengaluru

Department: Digital Marketing / Media Buying

Job Type: Full time

Job Summary

We are looking for an experienced Google Media Buyer to plan, execute, and optimize digital advertising campaigns across Google platforms—including Google Ads, YouTube, and the Google Display Network. You will be responsible for managing paid media strategies that drive traffic, conversions, and ROI.

Key Responsibilities

• Create and manage PPC campaigns on Google Ads (Search, Display, Shopping, and YouTube).
• Conduct keyword research, audience targeting, bid management, and A/B testing.
• Optimize campaigns to meet KPIs such as cost per acquisition (CPA), ROAS, and CTR.
• Analyze performance data and generate detailed performance reports.
• Collaborate with creative and content teams to ensure ad relevance and effectiveness.
• Stay up-to-date with Google platform updates, trends, and best practices.

Requirements

• 1–2 years of experience managing Google Ads campaigns.
• Proven track record of running performance-driven campaigns across Google platforms.
• Strong analytical skills and experience with campaign reporting and optimization.
• Google Ads certification(s) strongly preferred.
• Familiarity with Google Analytics, Tag Manager, and Looker Studio.
• Ability to manage multiple campaigns and deadlines efficiently.

Preferred Qualifications

• Experience with eCommerce, SaaS, or lead-generation campaigns.
• Knowledge of remarketing, conversion tracking, and audience segmentation.
• Experience working in a digital marketing agency or in-house performance team.

What We Offer

• Competitive compensation and performance bonuses.
• Opportunity to work with industry-leading tools and technology.
• A collaborative and data-driven work culture focused on growth.
• Health Insurance.