Walk-in || Sales Associate

About the Company

Graven Automation Pvt. Ltd. is a fast-growing supplier of industrial automation products, dealing with leading global brands such as Schneider, Siemens, ABB, and more. We specialize in delivering end-to-end automation solutions to industries including manufacturing, power, FMCG, and infrastructure.

Role Overview

We are looking for a high-performing, target-driven Sales Professional who can take ownership of the complete sales cyclefrom lead generation to deal closure and payment collection. This role demands strong commercial acumen, technical understanding, and aggressive follow-up skills.

Key Objectives

Drive consistent revenue growth and exceed assigned sales targets

Build a strong pipeline of qualified B2B opportunities

Develop long-term client relationships and repeat business

Strengthen company presence in the industrial automation market

Core Responsibilities

Generate new business through cold calling, references, site visits, and networking

Handle complete sales cycle: Lead Inquiry Quotation Negotiation Closure Payment

Prepare accurate techno-commercial quotations aligned with customer requirements

Actively follow up with clients to convert inquiries into orders

Coordinate with procurement, logistics, and accounts teams for smooth order execution

Maintain strong relationships with existing customers and key decision-makers

Conduct regular client visits, meetings, and product discussions

Monitor competitor pricing, market trends, and customer demand

Ensure timely payment collection and minimize outstanding dues

Maintain sales reports, pipeline data, and CRM updates

Key Performance Indicators (KPIs)

Sales Target Achievement: Monthly / Quarterly (%)

Conversion Ratio: Inquiry to Order (%)

Revenue Generation: Absolute & Growth %

New Business Development: Number of new clients onboarded

Client Retention & Repeat Orders

Collection Efficiency: Payment cycle (DSO reduction)

Sales Activity Metrics: Calls, meetings, follow-ups

Must-Have Skills & Competencies

Proven experience in B2B / Industrial Sales

Strong negotiation, persuasion, and closing ability

Knowledge of automation/electrical products (PLC, Drives, Panels, etc.)

Familiarity with brands like Schneider, Siemens, ABB (preferred)

Ability to handle pricing discussions and margin management

Excellent communication, presentation, and interpersonal skills

High ownership mindset and ability to work under pressure

Good to Have

Existing network in industries like manufacturing, EPC, OEMs

Technical qualification (Diploma / B.Tech Electrical, Electronics, Instrumentation)

Experience in automation trading companies

CRM tools and sales reporting exposure

What We Don't Want

Pure retail/B2C sales background with no industrial exposure

Candidates lacking follow-up discipline or closure ability

Job hoppers with no stability or commitment

Low ownership mindset / excuse-driven attitude

Compensation & Benefits

Fixed Salary: Competitive as per experience

Incentives: High-performance-based (uncapped earning potential)

Travel Allowance: For client visits

Mobile Reimbursement

Growth & Career Path

Fast-track growth to Key Account Manager / Business Development Manager

Opportunity to handle large industrial clients and high-value deals

Exposure to top automation brands and complex projects

Why Join Graven Automation

High-growth, performance-driven culture

Strong earning potential with incentives

Direct exposure to industrial clients and decision-makers

Opportunity to build a long-term career in automation sales