Senior Marketing Data Analyst

An overview of this role

As a Senior Marketing Analyst on GitLab's Marketing Analytics team, you'll play a central role in building GitLab's Product Led Growth analytics from the ground up. As GitLab stands up our PLG motion, you'll help establish the reporting frameworks that inform our go-to-market strategy. Working in Snowflake, Tableau, Google Analytics, and Salesforce, you'll collaborate with marketing leaders, Product Data Team, and executive stakeholders to answer critical business questions during this transformation. You'll also help refine our Marketing Analytics handbook and core data infrastructure to document our strategy, processes, and operations are easy to understand and act on in our all-remote, values-driven environment.

What you’ll do

• Build end-to-end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist.
• Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies.
• Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders.
• Collaborate with Marketing leadership to scope and deliver ad-hoc analyses, such as identifying high-performing web pages, optimizing the marketing website, and diagnosing funnel performance.
• Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end-to-end visibility across the marketing funnel.
• Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data-driven decisions.
• Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation.
• Contribute to Marketing Analytics infrastructure including data model improvements and handbook documentation.

What you’ll bring

• Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders.
• Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards.
• Experience building and interpreting Product Led Growth (PLG) metrics and funnels and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment.