Program Manager, Field Enablement Content - US Remote

An overview of this role

As a Program Manager, Field Enablement Content on GitLab's Field Enablement team, you'll orchestrate, design, and deliver scalable enablement programs that equip our revenue teams with the knowledge, skills, and tools they need to be successful. You'll own complex, cross-functional initiatives end to end, partnering closely with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and Field Enablement peers to bring new products, offers, and operational changes to market in a way that’s clear, actionable, and aligned to our go-to-market (GTM) enablement framework. You’ll use instructional design best practices and data to build and iterate learning paths and content, and you’ll leverage GitLab’s content management platform (Highspot) and learning management system (Cornerstone) to land these programs at scale.

In this role, you’ll advocate for the needs of our field audiences across sales, customer success, and partner motions, ensuring that every program addresses real readiness gaps and drives measurable impact on adoption, pipeline progression, and deal velocity. You’ll work in an all-remote, values-driven environment where you’ll have both autonomy and strong cross-functional support, and you’ll help shape how Field Enablement content is created, governed, and maintained as this net-new function continues to grow.

Some examples of our projects:

• Designing and launching structured onboarding and readiness programs in Highspot and Cornerstone for new products, offers, and GTM plays
• Creating and curating high-impact enablement assets, such as playbooks, e-learning modules, and talk tracks, to address prioritized content gaps across the field organization

What you'll do

• Take full ownership of enablement programs that support major new offerings and operational changes for the field organization, creating clear, strategic program plans that align to go-to-market (GTM) and revenue goals.
• Orchestrate cross-functional enablement initiatives from concept through launch and sustainment, partnering with Field Leadership, Revenue Operations, Product, Marketing, Legal, Finance, and others to ensure offerings are ready to land with Field audiences.
• Apply adult learning principles and instructional design methodologies (for example, ADDIE and SAM) to design and structure engaging learning paths, onboarding journeys, and skills programs for a range of revenue roles.
• Design, develop, and curate high-impact enablement content and assets (including playbooks, e-learning modules, guides, and talk tracks) that address prioritized content gaps across pre- and post-sales motions.
• Deliver and manage GTM programs within GitLab’s enablement systems, including our content management platform (Highspot) a