Principal Product Marketing Manager, DevSecOps Platform

Remote, Canada; Remote, USRemotePosted February 5, 2026

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GoGitLabDevOps

Job Description

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

An overview of this role

As the Principal Product Marketing Manager for GitLab's DevOps solution set, you'll shape how we tell the story of our intelligent orchestration platform that turns fragmented toolchains into unified, end-to-end workflows. You'll own the narrative for how teams move from disparate tools and manual handoffs to a shared source of truth that keeps developers, platform engineers, and operators in continuous flow across the software development lifecycle. You'll influence positioning, messaging, proof points, packaging, and go-to-market plans so they resonate with platform engineering leaders, DevOps directors, site reliability engineers, and technology executives. You'll operate with a high degree of autonomy. You'll partner closely with Product Management, Engineering, Sales, Customer Success, and Marketing to drive revenue growth through new SKUs and monetization strategies, strengthen GitLab's DevOps platform narrative in the market, and guide customers through their DevOps modernization journeys. In your first year, you'll refine our DevOps value proposition and segmentation and launch strategic new offerings. You'll translate customer and analyst insights into clear messaging and repeatable sales motions and help platform teams see GitLab as the foundation for intelligent orchestration. You'll turn market feedback and usage data into clearer positioning, packaging, and enablement that accelerates adoption of GitLab as the complete DevOps platform of choice.

Some examples of our projects:

Developing and launching new SKUs and monetization strategies for GitLab's DevOps platform capabilities.
Creating persona-based messaging and enablement for platform engineering leaders, DevOps directors, and technology executives.

What you'll do

Lead the positioning, narrative, and go-to-market strategy for GitLab's DevOps solution set, emphasizing how our intelligent orchestration platform replaces fragmented toolchains and manual handoffs with unified, end-to-end workflows.
Drive new SKU development and monetization strategies for DevOps capabilities, working cross-functionally to identify market opportunities, define packaging, establish pricing frameworks, and build business cases that demonstrate clear ROI and competitive differentiation.
Build and continuously refine compelling positioning and messaging for GitLab's DevOps offerings, including persona-specific content for platform engineering leaders, DevOps directors, technology executives, and developer teams, clearly articulating the value of a single source of truth across the software development lifecycle.
Define and execute comprehensive go-to-market plans for new SKUs, packaging innovations, and existing DevOps capabilities, ensuring launches are timel

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