Principal Product Marketing Manager, Application Security

An overview of this role

As the Principal Product Marketing Manager for GitLab's security solution set, you'll shape how we tell the story of our market-leading security capabilities across the entire software development lifecycle. You'll own the narrative for areas like Application Security, Software Supply Chain Security, Security Risk Management, and Compliance. You'll influence positioning, messaging, proof points, and go-to-market plans so they resonate with security, compliance, and engineering leaders. You'll operate with a high degree of autonomy and partner closely with Product Management, Engineering, Sales, Customer Success, and Marketing to drive revenue growth and guide customers through their security modernization journeys. In your first year, you'll refine our security value proposition and segmentation, turn customer and analyst insights into clear messaging and repeatable sales motions, and help security professionals see GitLab as a trusted partner and strategic platform of choice.

Some examples of our projects:

• Developing end-to-end go-to-market plays for GitLab’s security and compliance solution set.
• Creating persona-based messaging and enablement for security, compliance, and engineering leaders.

What you'll do

• Lead the positioning, narrative, and go-to-market strategy for GitLab’s security solution set across Application Security, Software Supply Chain Security, Security Risk Management, and Compliance.
• Partner with Product Management, Sales, Customer Success, and Engineering to understand customer needs, validate market problems, and translate them into clear messaging, revenue plays, and launch priorities.
• Build and continuously refine compelling positioning and messaging for GitLab’s security offerings, including persona-specific content for security, compliance, and engineering leaders, as well as buyer, influencer, and user personas.
• Define and execute go-to-market plans for new and existing security capabilities, ensuring launches are timely, impactful, and tightly aligned with sales, field marketing, and digital marketing motions.
• Serve as a subject matter expert for security within Product Marketing, synthesizing analyst feedback, market trends, competitive insights, and customer proof points into differentiated narratives and proof of value.
• Create and maintain high-impact sales enablement materials such as pitches, playbooks, FAQs, objection-handling guides, and business value / total cost of ownership assets that help scale security-focused sales motions.
• Establish and expand GitLab’s external thought leadership in security by supporting and driving speaking engagements, content programs, and other opportunities that highlight our market leadership.