Senior Digital Marketing Specialist - Search Engine Optimization & Search

Position : Senior Digital Marketing Specialist (Performance + SEO & SEM)

Job Description

Senior Digital Marketing Specialist (Global)

Experience: 4-6 years

Priority: High

Role Overview

This role combines performance marketing, SEO, SEM, website management, and marketing automation to drive end-to-end digital growth across global markets. The candidate will be responsible for paid acquisition, organic visibility, and automated lead nurturing to improve conversion and pipeline quality.

Key Responsibilities

• Performance Marketing (Paid Media)
• Own Google Ads (Search, Display, YouTube)
• Own Meta Ads (Facebook & Instagram)
• Own LinkedIn Ads
• Plan and execute paid campaigns across platforms
• Optimize CPL, CAC, CTR, conversion rates, and ROI
• Manage audience segmentation, retargeting, and funnel optimization
• Leverage AI-based bidding strategies and automation tools
• SEO & SEM
• Own end-to-end SEO strategy across global markets
• Conduct keyword research (trademarks, patents, IP services)
• Manage on-page, off-page, and technical SEO
• Run and optimize Google Search campaigns (SEM)
• Improve organic rankings and reduce dependency on paid channels
• Website & Conversion Optimization
• Manage and update website content, landing pages, and service pages
• Ensure SEO best practices (meta tags, schema, internal linking)
• Monitor website performance (speed, indexing, crawlability)
• Work with developers for technical improvements
• Optimize landing pages for conversion (CRO)
• Align website with campaign goals and user journey
• Marketing Automation
• Manage and optimize marketing automation workflows (e.g., HubSpot)
• Create and execute email marketing campaigns and drip sequences
• Build lead nurturing journeys aligned with funnel stages
• Segment leads based on behavior, geography, and campaign source
• Align automation workflows with paid and organic campaigns
• Monitor email performance (open rate, CTR, conversions)
• Improve lead quality through scoring and nurturing strategies
• Analytics & Reporting
• Track performance using GA4, Search Console, SEMrush, etc.
• Analyze funnel performance and identify growth opportunities
• Build dashboards and report on KPIs across paid and organic channels
• Track performance of automation campaigns (email, workflows, lead scoring)

Required Skill Set

Core Skills

• Strong understanding of performance marketing and SEO integration
• Hands-on experience with Google, Meta, and LinkedIn Ads
• Solid knowledge of technical SEO, on-page and off-page SEO
• Experience in B2B lead generation
• Understanding of conversion rate optimization (CRO)
• Marketing Automation Skills
• Hands-on or working knowledge of marketing automation tools (HubSpot preferred)
• Understanding of email marketing campaigns and drip workflows
• Lead segmentation and audience targeting
• Basic understanding of lead scoring and lifecycle stages
• Ability to align automation with marketing funnels
• Tools & Platforms
• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Google Analytics (GA4), Google Search Console
• SEMrush / Ahrefs / Moz
• Google Tag Manager (basic to intermediate)
• HubSpot or any CRM (important)
• CMS platforms (WordPress or similar)

Soft Skills :

• Robust analytical and data-driven mindset
• Ability to manage multi-region campaigns
• Cross-functional collaboration (content, design, tech)
• High ownership and execution focus

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Google Ads / Analytics certifications

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