Senior Go-To-Market Manager

<div class="content-intro"><h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">Who we are:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://careers.geotab.com/blog/">blog</a>&nbsp;and follow us @InsideGeotab on&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://www.instagram.com/insidegeotab/">Instagram</a>. Join our&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://careers.geotab.com/newsletter-subscribe/">talent network</a>&nbsp;to learn more about job opportunities and company news.</span></div></div><div class="MuiGrid-root css-1spul5l"> <div class="MuiGrid-root css-1spul5l"> <div class="MuiGrid-root css-17v2lcf"> <div class="MuiGrid-root css-17v2lcf"> <h1><span style="color: rgb(37, 71, 123);">Who you are:</span></h1> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Go-To-Market Manager who will play a critical role in orchestrating the successful launch and lifecycle of our products and solutions. If you love technology, and are keen to join an industry leader — we would love to hear from you!</span></p> <h1><span style="color: rgb(37, 71, 123);">What you'll do:</span></h1> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">As a <strong>&nbsp;Senior Go-To-Market Manager</strong> your key area of responsibility will be orchestrating the successful launch and lifecycle of our products and solutions. This role is a dynamic blend of high-level strategy, meticulous planning, and hands-on execution. This role will be the central hub, aligning Product, Sales, Marketing, and Operations to ensure our innovations make a maximum impact in the market and achieve our revenue targets. If you are a master of cross-functional leadership and thrive on turning great products into commercial successes, we want to hear from you!</span></p> <h1><span style="color: rgb(37, 71, 123);">How you'll make an impact:</span></h1> <ul> <li style="color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Develop a comprehensive commercial and Go-To-Market (GTM) strategy encompassing new product introductions and the entire product lifecycle to stimulate revenue growth, enhance profit margins, secure competitive advantage, and expand market share.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Provide cross functional leadership in &nbsp;GTM planning cycles for upcoming product/solution releases, ensuring alignment with corporate strategy, product roadmaps, and revenue goals.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Connect the product road map to the revenue plan: &nbsp;Develop the strategic business case for new products in partnership with key stakeholders during the discovery phase, ensuring product development is aligned with a validated and profitable path to market. This foundational work includes shaping revenue plans, pricing models, and resource forecasts to secure investment and guide the product roadmap.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Provide leadership in regular cross-functional GTM readiness meetings providing support to manage dependencies, identify risks, and drive resolution of roadblocks to ensure on-time, high-impact launches.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Collaborate closely with Product Marketing to ensure messaging, positioning, and launch assets are aligned with the GTM plan and commercial strategy and effectively support sales and partner enablement.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Partner with sales, Channel Teams, Partner Program, Revenue Operations, Sales Enablement to define launch-specific sales targets, enablement requirements, compensation considerations, and reporting needs. Develop and oversee the execution of channel and direct sales team readiness plan, ensuring they are informed, trained, and incentivized.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Partner with finance on revenue planning, pricing and costing for new product launches</span></p> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Work with Product Management and Operations teams to ensure product, supply chain, etc. readiness in alignment with GTM plan</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Establish and track Key Performance Indicators (KPIs) for launches, such as pipeline generation, adoption rates, partner engagement, and time-to-revenue, creating dashboards with Revenue Operations to monitor success.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Collaborate with Sales and marketing to sustain launch metrics and implement programs for base retention and expansion</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Define key success metrics for launches (e.g., pipeline generation, adoption rates, revenue attainment, partner engagement, time-to-revenue) and establish dashboards/reporting mechanisms with Rev Ops.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Drive a culture of continuous improvement by leading post-launch retrospectives (post-mortems) to identify lessons learned and refine our GTM playbook.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Act as a key conduit, providing structured market, sales, and partner feedback from launch activities back into the product development lifecycle.</span></p> </li> </ul> <h1><span style="color: rgb(37, 71, 123);">What you'll bring to the role:</span></h1> <div class="MuiGrid-root css-17v2lcf"> <ul> <li style="color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">8-10+ years in go-to-market, product marketing, product management, or a related role, preferably within a B2B technology environment.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Diverse skill set, with preference given to candidates with experience in multiple domains, including &nbsp;go to market, strategic pricing, &nbsp;sales, marketing and product management&nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Highly analytical with ability to build up robust global business cases and product forecasts</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Experience launching technology software and hardware solutions</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Strong knowledge of channels to market: including Resellers, VARS, Carriers and direct sales</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Data-Driven Decision Making: Strong analytical skills with the ability to interpret data and make data-driven decisions.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Networking Skills: Strong ability to build and maintain relationships with key stakeholders across the organization</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Ambitious: Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Strategic Thinking: Proven ability to synthesize a big picture strategy that takes in consideration of the entire GTM landscape and product lifecycle &nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Collaboration: Ability to work effectively with cross-functional teams.&nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Market Analysis: Ability to analyze market trends, customer needs, and competitive landscapes.&nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Product Knowledge: Solid understanding of product development and marketing principles. &nbsp; &nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Passion for technology and technical products.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Project Management: Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Team Leadership: Experience in mentoring and guiding junior team members. &nbsp; &nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Process Improvement: Ability to establish and optimize product launch and GTM processes and standards. &nbsp; &nbsp; &nbsp;</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Strong presentation skills (in person and virtually) and ability to deliver training effectively</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Strong team player with the ability to engage with all levels of the organization.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Experience in the telematics industry is a plus.</span></p> </li> </ul> </div> <span style="color: rgb(102, 120, 140);">If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</strong></span></div> <div class="MuiGrid-root css-1spul5l">&nbsp;</div> <h1 class="MuiGrid-root css-1spul5l"><span style="color: rgb(37, 71, 123);">Why job seekers choose Geotab:</span></h1> <div class="MuiGrid-root css-1spul5l"> <div class="MuiGrid-root css-1spul5l"> <p><span style="color: rgb(102, 120, 140);">Flex working arrangements</span><br><span style="color: rgb(102, 120, 140);">Home office reimbursement program</span><br><span style="color: rgb(102, 120, 140);">Baby bonus &amp; parental leave top up program</span><br><span style="color: rgb(102, 120, 140);">Online learning and networking opportunities</span><br><span style="color: rgb(102, 120, 140);">Electric vehicle purchase incentive program</span><br><span style="color: rgb(102, 120, 140);">Competitive medical and dental benefits</span><br><span style="color: rgb(102, 120, 140);">Retirement savings program</span></p> <p><strong><span style="color: rgb(102, 120, 140);">*The above are offered to full-time permanent employees only</span></strong></p> </div> <div class="MuiGrid-root css-1spul5l"> <h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">How we work:</span></h1> <div class="MuiGrid-root css-17v2lcf"> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">At Geotab, we have adopted a&nbsp;flexible hybrid&nbsp;working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab verifies candidates' eligibility to work in the United States through<a href="https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf"> E-Verify</a>, an internet-based system operated by<a href="https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf"> U.S. Citizen and Immigration Services</a>.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <h1 class="MuiGrid-root css-17v2lcf"><span style="color: rgb(37, 71, 123);">Other employment statements:</span></h1> <div class="MuiGrid-root css-17v2lcf"> <p><span style="color: rgb(102, 120, 140);">Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.</span></p> <span style="color: rgb(102, 120, 140); font-size: 8pt;">We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's<a href="https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf"> Know Your Rights poster</a>. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our <a href="https://www.geotab.com/privacy-policy/">Privacy Policy</a>. Click <a href="https://docs.google.com/document/d/1uE3uV2SSp0YnYx4utU9QdhN8Q_RzqMphI_pVJyVWQn8/edit?tab=t.0">here</a> to read our Privacy Notice.&nbsp;</span></div> </div> </div> </div> </div> </div> </div>