District Manager Sales, Interior of BC (Kelowna)

Job Description

At General Motors, we are working toward a world with Zero Crashes, Zero Emissions and Zero Congestion. To achieve this bold vision, we need people who are passionate about creating safer, better and more sustainable ways for people to move. Just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Our culture is focused on inclusive, high‑performing teams, where different perspectives are valued and everyone can contribute to their fullest potential. We support our employees’ involvement in their communities and make it a priority to come together in efforts that give back.

In this role, you will gain firsthand exposure to the VSM (Vehicle Sales & Marketing)

business and have direct interaction with field and corporate leadership. You’ll learn from experienced professionals,

help shape the retail and service experience for our customers, and deliver measurable value for GM and our dealer partners

Vacancy Status:

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure:

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Remote:

This role is categorized as remote. This position does not require you to be in an office full-time; however, the successful candidate is expected to live in the Kelowna, BC area and be onsite at dealerships a minimum of three (3) days per week across the assigned district. Additional travel for corporate meetings and training is required approximately three to four (3–4) times per year.

The Role The District Manager, Sales is the primary GM field leader for retail sales performance and customer experience across Interior BC (District 4). You will:

• Lead, motivate and influence a portfolio of GM dealerships to achieve retail sales, share and revenue objectives.
• Partner with the Regional Manager and Regional Marketing Managers to deploy sales, marketing and customer experience initiatives in your district.
• Build strong, trust‑based relationships with dealer principals and leadership teams, acting as their go‑to GM contact for sales performance, customer experience and adjacency revenue growth.
• Serve as a data‑driven business partner, using reporting and analytics to identify opportunities, coach dealers, and drive continuous improvement

You will be measured primarily on four key outcome areas:

• Drive retail sales and market share performance
• Drive vehicle order coverage
• Improve customer satisfaction and the retail experience
• Support adjacency revenue performance (Accessories, Service, OnStar, Leasing)

What You’ll Do (Responsibilities)

1. Drive Sales & Market Share Performance

• Achieve retail sales and share objectives for your district by developing and executing clear District and Dealer Action Plans.
• Use data (sales, inventory, market share, demographic and competitive intelligence) to identify performance gaps and growth opportunities at both district and dealer levels.
• Review and interpret the Dealership Operating Report (DOR) to pinpoint operational efficiencies and pathways for sustainable sales growth.
• Share best practices across dealers to elevate overall district performance.

2. Drive Vehicle Order Coverage

• Develop ordering strategies and plans with dealers to ensure the right mix, volume and timing of vehicle orders to support retail growth.
• Analyze dealer ordering patterns and align them to regional strategies, local market demand and new product launches.
• Coach dealers on inventory discipline and order coverage to minimize lost sales and maximize turn.

3. Improve Customer Satisfaction & Retail Experience

• Help dealers build a customer‑first culture by ensuring they have the right processes, staffing and training to deliver an outstanding retail experience.
• Drive Customer Satisfaction Index (CSI) performance, with particular focus on improving underperforming dealerships.
• Support the resolution of customer issues and complaints with a constructive, “win–win” mindset that protects both the customer relationship and the business.
• Champion improvements in the digital retail journey (e.g., online research, lead handling, appointment scheduling) and support implementation of retail innovation that enhances the end‑to‑end experience.
• Promote and track product and sales training participation to build knowledgeable, confident and customer‑oriented sales teams.

4. Grow Adjacency Revenue

• Drive Accessories revenue through strong LPO (Limited Production Option) upfront ordering, effective showroom