Sales & Business Development Manager

Are you a strategic sales leader who enjoys building relationships, developing teams, and driving measurable business growth?

Do you thrive in fast-paced environments where you can lead initiatives, improve processes, mentor people, and directly contribute to company success? Are you motivated by hitting targets, expanding market opportunities, and creating long-term partnerships?

At Garden City Groundskeeping Ltd. and Toronto Artificial Grass Corp., we are looking for a driven and proactive Sales & Business Development Manager to lead sales performance, business development initiatives, and strategic growth across both companies.

In this role, you will oversee sales operations, support and develop the Sales Team, build partnerships, manage customer experience initiatives, and collaborate closely with leadership to drive long-term growth. You will play a key role in shaping sales strategy, improving accountability and performance, and strengthening the company’s presence within the industry.

This is an ideal opportunity for someone who enjoys leadership, relationship-building, strategic planning, and creating systems that support sustainable growth and strong customer experiences.

· Strategic Leader: You enjoy building long-term growth plans, identifying opportunities, and helping teams perform at a high level. You think proactively, communicate clearly, and are comfortable balancing big-picture strategy with day-to-day execution.

· Relationship Builder: You build trust naturally with clients, partners, and team members. You understand the importance of responsiveness, professionalism, and long-term relationship management.

· Results-Driven: You are motivated by measurable growth, strong KPIs, and achieving sales targets. You take ownership of performance and hold both yourself and your team accountable.

· Organized and Accountable: You manage multiple priorities effectively, maintain strong reporting and follow-up systems, and stay on top of deadlines and objectives without constant oversight.

· Growth-Focused: You are energized by improving processes, developing people, expanding business opportunities, and contributing to the long-term success of the organization.

Key Responsibilities

Business Development & Strategic Growth

• Collaborate with the President to develop short-term and long-term business growth strategies
• Assist in establishing sales goals, budgets, growth targets, and renewal objectives
• Identify target markets, audiences, and engagement strategies to support expansion
• Establish and grow territory sales partners, contractors, and distribution channels
• Align quarterly and seasonal sales initiatives with marketing plans and company objectives

Sales Team Leadership & Performance Management

• Lead and manage the Sales Team across both divisions
• Conduct weekly sales meetings and individual coaching sessions with Sales Representatives
• Monitor team performance, sales activity, and KPI progress against targets and budgets
• Support onboarding, ongoing training, SOP development, and performance management
• Promote accountability, development, and continuous improvement within the Sales Team

Customer Experience & Relationship Management

• Oversee and improve the overall customer sales journey and client experience
• Build and maintain strong relationships with clients, partners, contractors, and stakeholders
• Collaborate with Marketing to improve communication materials and customer engagement
• Support reputation management initiatives with a goal of maintaining high customer satisfaction
• Assist with escalated customer concerns and long-term client retention strategies

Sales Operations & Reporting

• Distribute and manage inbound leads across the Sales Team
• Provide weekly and monthly sales reporting to leadership
• Track KPIs including sales revenue, conversion ratios, profitability, and pipeline activity
• Compare budget targets against actual performance and recommend adjustments where needed
• Develop and refine reporting systems and sales tracking processes to improve accountability and visibility

Marketing, Industry Engagement & Product Knowledge

• Maintain strong knowledge of company products, services, and industry trends
• Participate in trade shows, networking events, Lunch & Learns, conferences, and association functions
• Collaborate with Marketing on campaigns, presentations, and promotional initiatives
• Educate clients, prospects, and partners on company solutions and services
• Represent the companies professionally in all public and client-facing interactions

What Success Looks Like (Performance Expectations)

• Achievement of annual sales growth and revenue targets
• Growth of territory partners and distribution channels
• Consistent KPI tracking and reporting accuracy
• Strong sales team performance and accountability
• Healthy lead-to-quote and quote-to-sale conversion ratios
• Strong customer satisfaction and retention levels
• Alignment of sales performance with budget targets
• Continuous improvement of systems, reporting, and operational processes

Required Skills & Competencies

• 5+ years of sales leadership, business development, or management experience
• Proven experience managing teams, driving growth, and achieving sales targets
• Experience in landscaping, construction, artificial turf, or related industries considered an asset
• Strong leadership, communication, coaching, and presentation skills
• Strong understanding of sales operations, account management, and customer relationship management
• Experience with CRM systems, sales funnels, reporting tools, and performance tracking
• Strong understanding of AI tools and ability to leverage technology to improve efficiency and workflows
• Strong organizational, analytical, and problem-solving abilities
• Ability to manage multiple priorities and adapt to changing business conditions
• Self-motivated and comfortable working independently while collaborating with leadership teams
• Valid G Driver’s License and ability to travel for meetings, events, prospecting, and partner development

Personality Traits for Success

• Strategic – thinks long-term while managing day-to-day priorities
• Relationship-focused – builds strong partnerships with clients, teams, and stakeholders
• Accountable – takes ownership of performance and results
• Organized – manages multiple priorities and initiatives effectively
• Motivated – driven by growth, development, and measurable success
• Professional – represents the companies confidently and positively
• Adaptable – responds well to changing priorities and business needs

Working Conditions

• Full-time, permanent position
• 44-hour work week, typically Monday to Friday
• Participation in trade shows, networking events, client meetings, and training sessions as required
• Travel within assigned territories and partner locations as required
• Flexibility to support business and operational needs as required

Why Join Garden City?

• Competitive salary based on experience
• Performance-based bonus and incentive opportunities
• Annual salary reviews
• Two weeks paid vacation
• Benefits package after probationary period
• Company vehicle for work-related travel
• Company-issued phone and laptop
• Professional development and training opportunities
• Stable, full-time permanent role
• Opportunity to play a key leadership role within a growing organization

If you enjoy strategic planning, team leadership, relationship building, and driving measurable business growth — we want to hear from you!

Apply today by signing up or by emailing your resume to hr@gardencitygrounds.ca

Job Types: Full-time, Permanent

Pay: From $70,000.00 per year

Benefits

• Company car
• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Experience

• sales leadership, business development, or management : 5 years (required)
• landscaping/construction/artificial turf: 1 year (preferred)
• CRM , sales funnels, performance tracking: 1 year (preferred)

Licence/Certification:

• G Driver's License (required)

Work Location: In person