Senior Manager, Marketing, Design & Communications

Job Title: Senior Manager, Marketing, Design & Communications

Type: Full Time, exempt

Reports to: VP of Operations

Work Environment: On-site in McLean, VA required Monday - Thursday, Remote on Fridays

About FPSA:

The Food Production Solutions Association (FPSA) is a dynamic community of food producers, manufacturers, suppliers, and service providers. We are the only association bringing together the entire food industry across all segments and verticals. We work to create a collaborative environment that brings together industry leaders, experts, and innovators through meaningful networking, education, industry engagement, and philanthropy.

Position Summary:

The Senior Manager, Marketing, Design & Communications, is responsible for the development and execution of all marketing and communication plans that drive strategic growth and enhance FPSA's brand as a leader in the food industry. This position reports to the Vice President of Operations. The Senior Manager, Marketing, Design & Communications coordinates with other FPSA functions and works with their input to develop programmatic marketing and messaging and ensure message and tone are consistent with the FPSA brand.

This is a one-person department (with summer intern support), requiring the ability to independently manage a diverse workload while maintaining strong communication and collaboration with supervisor and colleagues. The ideal candidate is a self-directed professional who excels at project management, meets deadlines consistently, communicates proactively, and takes feedback constructively.

Essential Job Functions:

Marketing & Communications

• Develop timely marketing and communication strategies that promote FPSA products, services and resources to members and non-members.
• Create and implement unique targeted marketing and communication plans that support organizational growth.
• In coordination with Membership, develop, design and implement member recruitment, renewal and engagement campaigns.
• In coordination Membership & the Vice President of Operations, plan, design and execute marketing campaigns that drive event attendance and increase event revenue.
• Create weekly and annual marketing calendars that drive engagement and promote the organization across all FPSA communication channels.
• Write and edit multi-channel marketing content, including emails, social posts, paid advertising, videos and web copy.

Design & Editing

• As needed, design a full range of print and digital collateral, one-pagers, custom graphics, web banners, branding kits, event and membership marketing materials.
• Format designs for brand compliance, accessibility, and usability with a consist look and feel.
• Collaborate with team members to understand project requirements and deliver designs that meet organizational goals.
• Create visual concepts, using software, to communicate ideas that inspire, inform, and captivate members
• Present designs to stakeholders and incorporate feedback into final product.
• Staying current with industry trends, tools, and software to innovate and enhance design practices.
• Integrate video elements to augment, enhance, or in some cases, replace written/print communications.
• Produce and edit video content for FPSA’s social channels and the resource library.

Website Management

• Maintain, manage, and edit the FPSA website regularly to ensure timely and accurate information to members and prospects.
• Create web pages for the customer with a focus on engagement, clarity, and organization.
• Leverage internal and external website analytic tools to track and map out engagement, click rates, and trending data.

Campaign Tracking & Performance

• Track, analyze and adjust campaign performance using analytics and reporting tools.
• Present data-driven insights to optimize strategies, improve ROI, and identify cross-promotion opportunities.

Budget & Reporting

• Work with the CEO and Vice President of Operations to create and manage budgets for functions under this positions scope of responsibility, including forecasting and performance tracking.
• Ensure performance data is updated weekly for the all-staff meeting.
• Execute processes and reviews as required for FPSA billing and accounting functions.

Other Duties

• Oversee and lead new programs or projects as required in this area of operations.
• Manage Marketing & Communications summer intern.
• Act as the main point of contact for HubSpot & Constant Contact.

Required Skills & Qualifications:

Technical Skills

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva
• Experience with email marketing platforms (Constant Contact)
• Proficiency with social media platforms (LinkedIn, Facebook, Instagram, X/Twitter, Snapchat) and social media management/scheduling tools
• Website management and content management systems experience (HubSpot)
• Video editing capabilities
• Microsoft Office Suite (Word, Excel, PowerPoint)

Professional Competencies

• Project Management & Organization: Ability to independently manage multiple projects simultaneously, prioritize effectively, and meet deadlines consistently without close supervision
• Deadline Adherence: Demonstrated track record of meeting deadlines and proactively communicating when adjustments are needed well in advance
• Proactive Communication: Strong written and verbal communication skills with ability to keep stakeholders informed of project status, challenges, and needs without prompting
• Accountability & Ownership: Takes full ownership of responsibilities, acknowledges mistakes, and implements solutions independently
• Receptiveness to Feedback: Ability to accept constructive criticism professionally and implement feedback effectively
• Self-Direction: Functions effectively as a one-person department with minimal supervision while maintaining collaborative relationships
• Attention to Detail: Maintains high standards for accuracy and quality across all deliverables
• Adaptability: Flexible and responsive to changing priorities and organizational needs
• Strategic Thinking: Ability to align marketing initiatives with organizational goals and member needs

Experience & Education:

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field
• 5+ years of experience in marketing, communications, and design
• Experience in association, nonprofit, or membership-based organization preferred
• Proven track record of managing multiple projects independently and meeting deadlines

Reasonable Accommodation:

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

EEO Statement

FPSA is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. FPSA's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.