Public Relations Manager (On-Site)

Company Description

Fairmont Jasper Park Lodge is embarking on an exciting transformation as we reposition our iconic mountain resort through a multi-phase renovation cycle. This is a once-in-a-career opportunity to help redefine a world-class destination, blending nature, luxury, and heritage into a reimagined guest experience.

Job Description We are seeking a strategic and relationship-driven Public Relations Manager to lead the execution of PR initiatives that elevate brand awareness, drive demand, and support revenue generation. Working under the leadership of the Regional Director of Public Relations and the resort’s Director of Sales & Marketing, this role serves as a professional and exemplary brand ambassador, bringing the property’s stories to life through impactful media, influencer, and content-driven opportunities.

If you are a compelling storyteller with deep media relationships and a passion for luxury hospitality, this is an opportunity to play a key role in shaping the narrative of an iconic destination.

What You’ll Be Doing

PR Strategy & Execution

• Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals.
• Identify and execute strategic media, influencer, and partnership opportunities that elevate the resort’s visibility across key markets
• Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks
• Attend key media marketplaces and industry events as required

Media & Influencer Relations

• Coordinate individual and group travel media familiarization trips
• Host key travel media and influencers on property, including evenings and weekends as required
• Oversee influencer collaborations, including vetting, setting KPIs, and managing follow-up in alignment with resort objectives
• Support content creator collaborations in partnership with the Marketing team to ensure cohesive storytelling

Content, Storytelling & Amplification

• Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative
• Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns
• Support internal communications and storytelling initiatives as required
• Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners

Brand Reputation & Crisis Communications

• Act as a spokesperson for the resort and as a key member of the crisis management team
• Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation
• Monitor and support online reputation management in alignment with brand standards

Coordination, Reporting & Alignment

• Coordinate on-site photo and film shoots in collaboration with Marketing and external partners
• Collaborate with the regional PR team to maintain an up-to-date centralized media database
• Maintain and update the regional media calendar on a weekly basis
• Prepare monthly, mid-year, and annual PR reports for the executive team and corporate office
• Pursue key industry awards and execute nominations aligned with brand strategy
• Support additional initiatives as required in coordination with the Director of Sales & Marketing
• Embrace the Fairmont brand promise and luxury in your role and in all your interactions.
• Foster an inclusive environment where every individual feels valued and respected
• Other duties as assigned

Qualifications

• 3-5 years’ public relations and communications experience in the luxury hotel sector preferred
• Established database of Canadian, USA and international travel media & influencer contacts
• Strong written communication skills
• Crisis communications and online reputation management experience required
• Experience utilizing CisionOne or other media monitoring and distribution platforms
• Builds strong partnerships across the business in order to collaborate effectively
• Acts as a positive ambassador for team and corporate culture, fostering collaboration, trust, and mutual respect
• Experience with influencer analysis tools, like Klear
• Ability to prioritize numerous projects with competing deadlines
• Articulate, professional, and mature; a self-motivated, energetic, and collaborative team-player
• Highly responsible, reliable, and accountable, with strong attention to detail
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