Brand and Marketing - social media - social media Professional

Discipline Brand and Marketing

Role Type Social Media and Thought Leadership The opportunity

As Assistant Director social media and thought leadership, you will play a strategic role within the EY organizations Brand Marketing and Communication team, shaping how the EY organizations leaders show up in the market through insight led, reputation building social media and thought leadership. You will lead the development of cohesive, data informed content strategies that position senior leaders as trusted voices and strategic advisors across priority markets and accounts.

This role sits at the intersection of social listening, insight generation, storytelling and brand governance. You will translate market signals, industry conversations, and EY intellectual capital into compelling narratives that resonate with priority audienceswhile safeguarding the brand, voice, and reputation.

Operating as a trusted advisor to senior leaders, you will guide them through ambiguity, competing priorities, and sensitive market moments, helping them engage credibly and consistently across social and digital platforms. You will also play a key role in orchestrating social media and thought leadership initiatives, working closely with global, regional, and creative teams to deliver measurable impact.

Your key responsibilities

Insight discovery and social intelligence - Lead social listening and multisource signal scanning across industry trends, leader networks, media narratives, and competitor activity

• Synthesize weak and strong signals into timely, insightdriven points of view relevant to EYs strategic priorities
• Leverage EY proprietary research, market intelligence, and AIenabled tools to uncover differentiated insights Thought leadership and content strategy
• Define and drive social media and thought leadership strategies aligned to Brand, Marketing, and business priorities
• Shape cohesive editorial narratives across leaders, themes, and markets to ensure consistency and clarity of the brands point of view
• Translate complex business, technical, and regulatory topics into clear, compelling, and audiencerelevant content Executive social presence and advisory
• Act as a strategic advisor to senior leaders on executive social presence, voice, and positioning
• Develop leader personas, content arcs, and engagement strategies tailored to individual expertise and market relevance
• Confidently challenge and reframe leader messaging where required, balancing authenticity with brand and reputational considerations Content creation and delivery
• Serve as lead writer and editor for social media and thought leadership content, ensuring quality, insight, and consistency
• Create firstcut and final content across formats, including executive briefs and talking points, LinkedIn posts and articles, blogs, web articles, presentations, and multimedia assets
• Support leaders with content for the EY organization and thirdparty events, including presentations and speaking points Measurement, performance, and optimization
• Define and track meaningful engagement and influence metrics beyond vanity measures
• Translate performance data into actionable insights and impact narratives for leaders and stakeholders
• Continuously refine content strategies based on analytics, audience response, and market feedback Governance, risk, and quality control
• Ensure all content aligns with brand, tone of voice, and editorial standards
• Apply strong judgment around sensitive topics, regulatory considerations, and reputational risk
• Operate within a mandatory humanintheloop model, with clear governance and approval workflows Program and stakeholder management

Establish and deepen strategic connections with clients priority audiences, ensuring leader positioning and messaging resonate with target stakeholders across markets, sectors, and buying stages. Identify, curate, and shape insightled topics and narratives that address client pain points, emerging market trends, and regulatory or business inflection points, with clear potential to generate commercial conversations. Partner closely with Clients & Industries (C&I) and account teams to align content, thought leadership, and campaigns with account priorities, growth strategies, and active opportunity pipelines. Proactively translate audience engagement and content performance into demand signals, supporting the identification, acceleration, and creation of new business opportunities for leaders. Act as a strategic connector between leader agendas, audience insights, and accountlevel opportunities, enabling timely access to pipeline movem