PPC Ad Specialist

PPC Ad Specialist

Job Description

Do you like Marketing, Math, Analytics, IT, and/or problem solving? Our digital agency is growing We are seeking a full-time PPC/Ad Ops Specialist with a minimum of 2 years experience managing AdWords/Google Ads. They must be an expert on digital campaign optimizations, improving performance, creating dashboards, and making our clients look great We are looking for a team player who is comfortable coordinating strategies across different clients and partners. We like thinkers, not just doers We want rock stars, are you one?

Responsibilities

Set up, update, and optimize digital campaigns in Google Ads, Social (Facebook, Tiktok, Snapchat, etc.), Programmatic (DSP) and more Digital campaign types include search, display, shopping, audio, and video.

This includes conducting keyword research, drafting PPC ad copy, making landing page recommendations, managing bids, etc.

Run and analyze campaign reports from Search, Social, and Google Analytics.

Manage the day to day campaign performance and speak regularly with clients to discuss their results and make recommendations to improve/grow their bottom line.

Manage implementation of tracking pixels and conversion events via Google Tag Manager.

Build and maintain dashboards in Looker Studio, including data from multiple sources to provide a holistic view of ROI

Stay up to date on the latest PPC, AI, social, and other digital marketing trends.

Qualifications

Required:

2+ years working in Google Ads and Google Analytics.

Passion for digital marketing.

Experience with Microsoft Office Products and/or Google Suite.

Strong analytical and problem solving skills.

Exceptional attention to detail.

Strong organizational skills; proven ability to multitask and prioritize.

Bachelor’s Degree in Marketing, Advertising, or related field.

Position is located in our Voorhees NJ office (08043) and is hybrid (3 days in office, 2 days out). REMOTE will be considered based on experience.

Preferred

Agency experience.

Google Ads certifications

Bing Ads experience a plus.

Looker Studio experience a plus.

Familiarity with Windsor.ai, Supermetrics, or similar connectors

WordPress and other CMS or HTML experience a plus.

Experience using BigQuery a plus.

Job Type: Full-time

Compensation based on experience.

Company Description

About Engage: Founded in 2011 as a marketing agency for both partners and brands. We work closely as a team for our clients to create innovative solutions across all media. Our company is a certified partner with Google, Facebook/Meta, Microsoft and many others. We are a high achieving group looking for thinkers who love data, making our clients look like rockstars, and having a great time Engage named a "Best Places to Work" by Philadelphia Business Journal and fastest growing company as part of Inc Magazine's INC5000 list.

We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.'

Work Location:

Voorhees NJ Office Hybrid (Remote Mon. and Fri.; In-office Tues., Wed., Thurs.)