Performance & Paid Media Specialist

Company Description

Educis is a premium education consulting firm dedicated to empowering ambitious students to excel both academically and in real-world applications. Through tailored mentoring and guidance, Educis equips students with the skills and confidence to stand out in their academic and professional pursuits. With expertise in areas such as university applications, public speaking, interview preparation, and boarding school admissions, Educis supports students at every stage of their journey. Our approach combines experiential learning, leadership development, and personalized coaching to help students achieve their goals globally and locally. We are committed to building future-ready individuals prepared to thrive in an ever-evolving world.

Role Overview As our Performance & Paid Media Specialist, you’ll be responsible for driving qualified leads through strategic paid advertising campaigns. You’ll manage our digital advertising budget across Google Ads, Meta platforms, LinkedIn, and emerging channels—optimizing for both lead volume and quality. This is a high-impact role where your work directly influences revenue. You’ll build campaigns from the ground up, test aggressively, and scale what works. You’ll also set up the marketing technology stack and automation systems that power our lead nurturing and conversion.

Key Responsibilities PAID CAMPAIGN MANAGEMENT Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn

Develop audience targeting strategies based on demographics, behaviors, and interests

Create and test ad copy, creative variations, and landing page combinations

Manage campaign budgets to maximize ROI while maintaining lead quality standards

Monitor performance daily and make data-driven adjustments to improve results

CONVERSION OPTIMIZATION Design and optimize landing pages for maximum conversion rates

Implement A / B testing frameworks for ads, landing pages, and CTAs

Analyze user behavior through heatmaps, session recordings, and analytics

Identify and eliminate friction points in the conversion funnel

Continuously improve cost-per-lead and lead-to-consultation conversion rates

MARKETING TECHNOLOGY & AUTOMATION Set up and manage CRM system for lead tracking and nurturing (HubSpot, Salesforce, or similar)

Build marketing automation workflows for lead scoring, segmentation, and nurture campaigns

Implement tracking pixels, conversion tags, and attribution models

Integrate marketing tools with admissions systems for seamless lead handoff

Ensure data accuracy and compliance with privacy regulations

ANALYTICS & REPORTING Track and report on key metrics : CPL, conversion rates, ROI, CAC, LTV

Build dashboards to monitor campaign performance and business health

Conduct deep-dive analyses to understand what’s driving results

Present insights and recommendations to leadership and cross-functional teams

Maintain clean data practices and documentation

GROWTH EXPERIMENTATION Test new channels, formats, and targeting strategies to expand reach

Develop retargeting and lookalike audience strategies

Explore emerging platforms and tactics (YouTube, programmatic, influencer partnerships)

Stay current on digital marketing trends and platform updates

What We’re Looking For – Essential 3-5 years of hands-on experience managing paid advertising campaigns with proven ROI

Deep expertise in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)

Strong analytical skills with ability to interpret data and make optimization decisions

Experience with marketing automation platforms and CRM systems

Knowledge of conversion rate optimization principles and A / B testing methodologies

Proficiency with analytics tools (Google Analytics, Tag Manager, Data Studio)

Strong project management skills and ability to handle multiple campaigns simultaneously

What We’re Looking For – Preferred Experience in education, EdTech, or premium service industries

Track record generating high-quality leads for complex, considered purchases

LinkedIn Ads experience and B2B marketing background

Familiarity with landing page builders (Unbounce, Instapage, Webflow)

Google Ads and Facebook Blueprint certifications

Basic HTML / CSS knowledge for landing page customization

What We Offer Direct ownership of paid media strategy with significant budget responsibility

Opportunity to build marketing systems and processes from the ground up

Performance-based incentives tied to lead generation and conversion metrics

Access to training, certifications, and professional development resources

Collaborative environment with data-driven culture and growth mindset

Send your resume and examples of successful campaigns you’ve managed (including metrics) to . Please include “Performance & Paid Media Specialist ” in the subject line. We look forward to hearing from you!