THE CONTEXT Educate Girls is at an inflection point. After 18 years of ground-up work in Rajasthan, Madhya Pradesh, Uttar Pradesh, and Bihar — governments, global donors, and mainstream media are paying attention. That attention creates a rare and urgent need: a brand that can hold village realities and global ambition at the same time. One that can walk into a rural school in Bihar and a donor room in New York and mean the same thing. The organisation is now entering a new phase of impact — moving with momentum into a bold next chapter across 12 states WHAT THIS ROLE DEMANDS You'll build — not maintain. Define and lead. 01 Define how Educate Girls shows up to the world — across every audience, format, and platform. 02 Bring order to a growing ecosystem of programs, partnerships, and platforms. 03 Move continuously between strategy and execution without losing either. 04 Take the brand from good to great — not from zero to one. What You Will Build 01 — Brand Direction Define how Educate Girls looks, sounds, and carries itself across the next phase. Shape identity decisions, not just executions. 02 — Brand Architecture Bring clarity to a growing portfolio — parent brand, program brands, allied entities — so each one strengthens the whole. 03 — Creative Quality Raise the standard across reports, films, donor materials, campaigns, and publicfacing work. High craft is non-negotiable here. 04 — Brand Presence Shape partnerships, events, and public platforms that build recall and widen reach — nationally and globally 05 — Brand on the Ground Make the brand hold across field offices, state teams, digital platforms, and major events. Consistency is part of the product THE CADI Who this is for ✓ 5+ years in brand management, communications, creative strategy, or closely related work — from nonprofits, companies, agencies, studios, startups, media houses, or consumer brands. ✓ Track record shaping brand identity across channels, audiences, and formats — not just managing guidelines. ✓ Strong visual + editorial judgment — you can brief a designer, direct a film, and edit a report with equal confidence. ✓ Excellent English — written and verbal. Hindi is a meaningful advantage in this context. ✓ The confidence to make decisions, hold standards, and push back when quality is at risk. ✓ Genuine interest in what Educate Girls does. You'll feel it in this work every single day.