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Manager, Paid Media

Edelman Intelligence
Full Timemid
Washington, District of Columbia, USPosted 7 days ago

Job Description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

The Manager, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This position will heavily focus on paid search but also have the opportunity flex into other channels including paid social, programmatic, content partnerships and more. This person will help manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

Responsibilities

  • Maintain a deep understanding of company capabilities and the client business
  • Develop partner/channel consideration sets in response to client briefs, determining optimal mix based on platform/vendor nuances
  • Act as the day-to-day lead in delivery of planned campaigns, collaborating with publisher partners as well as cross-functionally with internal Analytics, Digital, Creative, and Account teams to bring programs to life
  • Execute all aspects campaign management processes – campaign strategy; tagging recommendations; platform setup; delivery management (pacing, budget, spend); analysis and reporting
  • Maintain relationships with key vendors, platforms, and technology partners
  • Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
  • Support training of team members on all aspects of campaign setup, optimizations, tactics, use of various buying platforms

Basic Qualifications

  • At least 4 years of relevant experience in paid media, preferably in an agency environment with specialization in paid search
  • A bachelor's degree in a related field or equivalent work experience

Preferred Qualifications

  • Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
  • Expertise with Google Ads, Microsoft Ads, Search Ads 360, etc.
  • Knowledge of budget and spend tracking tools (e.g., Media Ocean/Prisma)
  • Strong data analytics and Microsoft Excel skills
  • Proven ability to manage multiple small or medium-size projects simultaneously
  • Strong writing, editing and client interaction skills
  • Experience with web analytics platforms such as Google Analytics, Tag Manager, or Adobe Analytics
  • Strong communication skills, analytical abilities, perform well under pressure, and be a team player
  • Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
  • Experience in other paid media channels such as paid social and programmatic is a plus

$72,000 - $100,000 a year

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

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