Conversion Rate Optimization (CRO) Specialist

About the Role The CRO strategist is the day-to-day driver of the testing roadmap — the integrator of the client pod at Ecom Experts. This role sits inside a three-person pod (Strategy Lead, CRO, Research Analyst) and is responsible for executing the CRO program within the Strategy Lead's 90-day growth plan.

You own velocity and rigor: 3–4 validated tests per month, backed by an always-full ideation pipeline and a dual-track research and testing process. More importantly, you own the insight. Every test result must explain what it revealed about the customer — not just whether it won or lost.

This role is for someone who thinks like an integrator. You connect quantitative data, UX fundamentals, and qualitative research into a single coherent strategy. You understand the brand's market position, product catalog stage, and competitive context — and you adapt playbooks to fit, rather than applying them blindly.

Where This Role Sits The CRO strategist operates within a self-sufficient client pod:

• Strategy Lead: Sets the 90-day growth plan, owns client benchmarks, directs the pod.
• CRO strategist (you): Executes the testing roadmap, maintains research and experimentation velocity, synthesises insights.
• Research Analyst: Supplies customer intelligence — reviews, surveys, polling, competitive data — that feeds your roadmap. You report to the Strategy Lead and operate within their direction — not independently of it.

What You'll Do Testing Velocity & Pipeline - Maintain 3–4 validated tests per month with a pipeline of 75+ ideas, narrowed to 20 strong candidates, and 15–16 presented per cycle.

• Run quantitative research and A/B tests in parallel — never letting one stream stall waiting on the other.
• Prioritise ruthlessly using structured frameworks (ICE or equivalent) — only run tests that have a clear hypothesis and client-specific rationale. Research & Insight - Layer heatmaps, scroll maps, session recordings, and post-purchase surveys to build a multi-dimensional picture of the customer.
• Write hypotheses that connect customer behaviour to a specific change: what insight drove it, what variable is being tested, what outcome is expected, and for which segment.
• Analyse customer feedback surveys focused on motivations and decision-making — not binary yes/no responses.
• Conduct competitor analysis across offer, UVP, copy, creative, and UX — to understand the competitive environment, not to copy it.

The Integrator

Mindset - Connect quantitative data, UX/UI fundamentals, and qualitative insight into a single cohesive test strategy — not three separate workstreams.

• Understand where each brand sits: market maturity, competitive density, product catalog stage — and adapt recommendations accordingly.
• Use playbooks as a starting point, not a conclusion. Every recommendation must be reasoned from client-specific data. Test Interpretation & Learning - Every test result — win or loss — must explain what it revealed about the customer: which motivator was confirmed, which anxiety surfaced, or which assumption was wrong.
• Challenge your own assumptions at every step. Test results should update beliefs, not just tick a calendar slot.
• Feed learnings back into the Research Analyst's insights database to make downstream tests, creative, email, and paid work smarter.

What We

Don't Need - Best-practice application without client-specific reasoning — this signals a lack of environmental awareness.

• A testing roadmap operating independently from the broader 90-day plan or the Strategy Lead's direction.
• Test interpretation that stops at 'it won' — we need to know what it revealed about the customer.
• Conversion rate as a north star metric. We optimize for Revenue Per Session and contribution margin impact.

What You'll Bring - Experience: 3–5 years in CRO, ecommerce strategy, or a closely related discipline.

• Research fluency: Hands-on experience with GA4, heatmaps (revenue-based preferred), session recordings, and post-purchase survey analysis.
• Testing rigor: Proven ability to design and interpret A/B, multivariate, and sequential tests — with a clear understanding of statistical significance and test integrity.
• Hypothesis discipline: You write hypotheses that are grounded in data, specific to a segment, and connected to a customer behaviour — not generic best guesses.
• Integrator instinct: You naturally connect quant, qual, and UX findings into a single strategy rather than treating them as separate inputs.
• Client adaptability: You understand that context changes everything. Market maturity, catalog structure, and traffic mix all change what a good test looks like.
• Background: Agency or high-growth ecommerce experience strongly preferred. Shopify ecosystem