Lead Copywriter Driving Engagement for Health Brands

Lead and inspire as a Copywriter in the health and wellness sector. Craft compelling copy while mentoring a talented team towards high conversion goals. This role seeks an experienced copywriter eager to make an impact in DTC marketing.

With a minimum of 5 years in the field, you will spearhead the creative direction across two brands, ensuring every ad and landing page is optimized. Your leadership will be crucial in maintaining quality and consistency while innovating strategies that engage customers. Key Responsibilities:

• Lead and mentor a group of passionate copywriters
• Maintain quality control over all advertising content
• Provide ongoing training to enhance team capabilities
• Drive accountability and achievement of team OKRs
• Create 20-40 pieces of static ad content weekly Requirements:
• At least 5 years of copywriting experience in health or beauty
• Proven ability to develop high-converting landing pages
• Strong knowledge of consumer psychology and marketing tactics
• Experience with Google Analytics and A/B testing platforms
• Ability to leverage AI tools to improve writing processes Drive your creativity forward and lead a dedicated team focused on delivering exceptional content in the health sector.