Marketing and Communication Manager

Company Description

Discovery AgriScience is advancing agriculture through innovation in soil, seeds, and genetics to create a positive impact on our planet. By digitalizing the complex interactions between plants and soil microbes, our technologies aim to enhance soil health and develop plant traits. These advancements support regeneratively produced plant ingredients that align with sustainable agricultural practices. At Discovery AgriScience, we are dedicated to transforming the future of food and farming through cutting-edge solutions.

Role Description

We are seeking a high-impact Marketing & Communications Manager to lead branding, storytelling, and outreach initiatives across India. This role is critical in building market presence for plant-based proteins, agri-biotech innovations, and sustainable food systems.

The candidate will operate at the intersection of marketing strategy, stakeholder engagement, and ecosystem development, with a strong focus on farmer networks, institutional partnerships, and B2B commercialization pipelines.

Key Responsibilities

1. Strategic Marketing & Brand Development

• Develop and execute India-focused marketing strategies aligned with global positioning
• Build and manage brand identity across different geography and brand
• Lead messaging for: Plant-based proteins (quinoa, pea, canola, hemp), Genomics-driven crop innovation

2. Communications & Content Leadership

• Develop high-quality content for: Investor decks, Government submissions, Website and social media, Technical brochures and whitepapers, Manage digital presence (, website, media releases)
• Create storytelling narratives positioning India as a strategic production and innovation hub

3. Outreach & Ecosystem Development (Core Focus)

• Build and manage relationships with:
• Farmer organizations (e.g., FPOs, cooperatives)
• Agricultural universities (e.g., HAU, PAU, IARI)
• Government bodies (state agriculture departments, APEDA, NABARD)
• Industry players (food processors, ingredient companies)
• Lead outreach programs including:
• Field days and farmer engagement campaigns
• University collaborations and pilot programs
• B2B partnership development
• Support contract farming expansion (quinoa, oats, specialty crops)

4. Market Development & Business Support

• Identify and develop go-to-market strategies for:
• Quinoa and oats production programs
• Protein ingredient commercialization
• Support lead generation and pipeline development for:
• Ingredient buyers
• Export markets
• Coordinate with Canada and global teams for alignment

5. Events, Trade Missions & Visibility

• Plan and execute:
• Trade shows and exhibitions
• Government delegations and roadshows
• Investor and partner meetings
• Represent the organization at key forums in India

6. Media & Public Relations

• Build relationships with agri-media and business press
• Draft press releases and thought leadership articles
• Position leadership as industry voices

Key Qualifications

Education

• Bachelor’s or Master’s in:
• Marketing / Communications
• Agribusiness / Food Technology
• Biotechnology / Life Sciences (preferred with marketing experience)

Experience

• 2–3 years in:
• Marketing/communications in agriculture, food, or biotech
• Rural outreach or agri-value chain development
• Strong exposure to the Indian agricultural ecosystem is essential

Core Competencies

• Strategic storytelling and brand positioning
• Strong stakeholder engagement (farmers → government → corporates)
• Deep understanding of India agri-value chains
• Excellent written and verbal communication
• Ability to operate in cross-border teams (India–Canada)
• Entrepreneurial mindset with execution focus

Preferred Experience

• Experience with:
• Contract farming programs
• Protein ingredients/food processing
• Sustainability or climate-smart agriculture
• Existing network in:
• Haryana, Punjab, Uttrakhand, Uttar Pradesh, Andhra

KPIs / Success Metrics

• Number of strategic partnerships established
• Farmer network expansion (hectares / farmers onboarded)
• Brand visibility and media reach
• Lead generation and conversion for B2B sales
• Successful execution of ou