Marketing Communications & Lead Generation Specialist

Location: Hyderabad / Pune

Experience: 6-10 years

DATAECONOMY is expanding its global marketing engine and seeking a high-impact Marketing Communications & Lead Generation Specialist to elevate our brand presence, amplify our thought leadership, and drive targeted lead-generation initiatives. This role requires a blend of digital marketing expertise, technical storytelling capability, and hands‑on execution across social media, content, and campaign strategy—primarily focused on LinkedIn and other professional channels.

This is a high‑visibility role that works closely with leadership, sales, engineering, and product teams to position DATAECONOMY as a leading Data & AI consultancy and accelerator‑driven innovation partner.

Key Responsibilities

1. Social Media & Brand Visibility

• Manage, scale, and optimize all corporate social channels (LinkedIn—primary, X/Twitter, Instagram, YouTube).
• Build and execute monthly content calendars aligned to strategic priorities, product launches, GTM themes, and hiring needs.
• Craft engaging corporate updates, client success stories, product spotlights, award announcements, and culture narratives.
• Ensure consistent brand voice, positioning, and visual identity across all digital touchpoints.
• Monitor industry trends, competitor activities, and market signals to inform content strategy.

2. Technical Content Creation & Thought Leadership

• Produce premium‑quality technical content from the technical writing/inputs of technology teams, including:
• Architecture insights and engineering best practices
• Data, Cloud, GenAI, Analytics, and Platform modernization topics
• Use cases, customer value stories, and solution deep dives
• Translate complex technical concepts into clear, compelling, and customer‑friendly narratives.
• Partner with engineering, solution architects, and product owners to co‑create:
• Blogs, whitepapers, case studies
• LinkedIn posts, infographics, carousels
• Short‑form explainer videos and thought‑leadership snippets
• Ensure SEO alignment, keyword optimization, and high content discoverability.

3. Lead Generation & Customer Discovery

• Identify high‑potential prospects using:
• Social engagement analytics
• LinkedIn Sales Navigator insights
• Competitor and market intelligence
• Build content‑led lead funnels targeting CXOs, Directors, Architects, Data Leaders, and Engineering Buyers.
• Execute MQL‑generating campaigns around our solutions, IP accelerators, and industry offerings.
• Design nurturing journeys that convert content readers into qualified prospects.

4. Digital Campaigns & Employer Branding

• Plan and execute digital campaigns for:
• Product and services awareness
• Webinars, tech‑talks, industry events
• Community and ecosystem engagements
• Strengthen employer brand by showcasing our engineering culture, innovation programs, and DE Garage initiatives.
• Support recruitment marketing with targeted campaigns and culture‑forward storytelling.

5. Analytics & Continuous Optimization

• Track campaign and content performance using analytics and social tools.
• Present insights and improvement recommendations to leadership.
• Optimize strategies for reach, engagement, conversion, and lead quality.

Requirements

Skills & Experience Requirements

• 6–10 years of experience in Digital Marketing, Marketing Communications, or Technical Content roles.
• Proven expertise in B2B technology marketing—preferably in Cloud, Data, AI, Engineering or related domains.
• Strong ability to create high‑quality technical content for enterprise and professional audiences.
• Hands‑on experience with:
• Social media management tools
• SEO and inbound marketing practices
• LinkedIn‑focused campaigns
• Ability to collaborate deeply with engineering, sales, product, and leadership teams.
• Strong storytelling, writing, editing, and communication skills.

Good to Have

• Experience in IT Services, SaaS, or product‑based organizations.
• Hands‑on knowledge of CMS tools (WordPress, Webflow, HubSpot).
• Basic design/video‑editing capabilities (Canva, Adobe, Figma).
• Familiarity with AI‑assisted content tools (ChatGPT, Jasper, Claude, etc.).
• Experience running paid LinkedIn campaigns (Lead Gen, Message Ads, Sponsored Content).

What Makes This Role Exciting

• Opportunity to shape DATAECONOMY’s global digital brand at a defining moment of growth.
• Direct access to leadership and strategic decision‑making.
• Work on cutting‑edge topics across GenAI, Data Engineering, Cloud, Modernization, MDM, Platforms, and AIOps.
• Experiment, innovate, and lead marketing initiatives with autonomy and creative freedom.

Benefits

• Comprehensive Medical Coverage: Health insurance of INR 5.0 Lakhs for you and your family (up to 6 members), ensuring complete peace of mind.
• Robust Protection Plans: Group Personal Accident Insurance and Group Term Life Insurance to safeguard you and your loved ones.
• Retirement Benefits: PF and Gratuity provided as per standard government regulations.
• Flexible Work Options: Enjoy hybrid work arrangements & flexible working hours.
• Generous Leave Policy: 21 days of annual leave, in addition to 10 company‑declared holidays.
• Employee Well‑being Spaces: Access to a dedicated break‑out area with round‑clock refreshments for relaxation and rejuvenation.