Meta Ads Specialist - Ecommerce

Job Description

• Plan, execute, and optimize Meta Ads campaigns focused on product sales and conversions.
• Create effective ad strategies across Facebook, Instagram, and WhatsApp Business to reach target audiences.
• Analyze campaign performance metrics (CTR, CPC, ROAS, CPA, Conversion Rate) and generate actionable insights.
• Collaborate with sales & marketing teams to design offers, creatives, and campaigns aligned with business goals.
• Conduct A/B testing on creatives, ad copies, and audience targeting to maximize ROI.
• Manage ad budgets efficiently to drive revenue growth.
• Track pixel events, set up custom conversions, and implement retargeting strategies.
• Stay updated with the latest Meta Ads tools, policies, and e-commerce trends.
• Provide regular reports and recommendations to management on campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 2 years of hands-on experience in Meta Ads campaign management with proven sales results.
• Strong knowledge of Meta Business Suite, Ads Manager, and reporting tools.
• Demonstrated success in scaling product sales via Meta Ads (e-commerce).
• Excellent analytical, problem-solving, and communication skills.
• Creative mindset with ability to craft compelling ad copies and product pitches.
• Strong understanding of consumer buying behavior and digital funnels.