E-Commerce and Marketing role

Job Summary

We are seeking a highly skilled and innovative E-Commerce Marketing Director to lead our online sales and digital marketing strategies.

The ideal candidate will have a strong background in e-commerce platforms, digital advertising, SEO, and web analytics. This role involves developing and executing comprehensive marketing campaigns to drive traffic, enhance brand visibility, and increase revenue across our online channels.

The E-Commerce Marketing Director will also oversee creative content development, website optimization, and data analysis to ensure continuous growth and engagement.

Responsibilities

• Maintain our E-commerce platform and develop strategic e-commerce marketing plans aligned with company goals
• Lead SEO initiatives including keyword research, on-page optimization, and backlink strategies to improve search engine rankings
• Oversee paid advertising campaigns across Google Ads, Google AdWords, Facebook Advertising, and other digital channels
• Utilize Google Analytics and other analytics tools to monitor campaign performance, analyze user behavior, and generate actionable insights
• Coordinate email marketing campaigns to nurture leads and retain customers
• Create compelling visual content using Adobe Photoshop, Adobe Creative Suite, Publisher and graphic design principles for website banners, ads, and social media
• Collaborate with web developers to implement HTML, CSS, JavaScript enhancements that improve site performance and aesthetics
• use of Mail Chimp for monthly E-Blasts
• Manage social media advertising efforts to increase brand awareness and engagement
• Stay updated on the latest trends in digital marketing, e-commerce technology, and industry best practices

Skills

• Proven experience in e-commerce management and digital marketing strategies
• Familiarity with Magento, Akeneo and mail chimp
• Strong knowledge of SEO best practices and tools such as Google Analytics and Keyword research techniques
• Proficiency in Adobe Photoshop, Adobe Creative Suite, Publisher
• Expertise in WordPress platform management and optimization
• Strong project management skills with the ability to lead cross-functional teams effectively
• Creative thinker with the ability to innovate within a fast-paced digital environment

This role offers an exciting opportunity for a dynamic professional passionate about driving e-commerce success through innovative marketing strategies.

Pay: From $56,000.00 per year

Benefits

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking

Work Location: In person