Role Overview: As a Marketing Specialist at the company, you will be responsible for driving growth through content creation, lead generation, brand awareness, sales strategies, data analysis, and performance marketing. Key Responsibilities: - Designing and creating engaging motion graphics, video content, and static graphic posts for social media and ads. - Developing content strategies aligned with brand goals to drive engagement and awareness. - Crafting compelling narratives to highlight the platform's unique value propositions. - Designing and implementing lead generation strategies to drive doctor appointments via the app and website. - Optimizing landing pages, CTAs, and forms to maximize conversions. - Using retargeting and remarketing techniques to recapture potential leads. - Planning and executing campaigns to boost brand visibility and increase app downloads. - Leveraging social media, influencer marketing, and partnerships to drive awareness. - Developing and managing SEO strategies to improve organic visibility. - Designing and executing strategies to increase sales of Ayurvedic medicines, supplements, and products through the marketplace. - Launching targeted promotions and campaigns for best-selling and underperforming products. - Analyzing sales data to identify trends and opportunities. - Using tools like Google Analytics, Firebase, and CRM dashboards to track performance metrics. - Analyzing campaign performance, website/app traffic, and lead funnel conversion rates. - Conducting A/B testing and continuous optimization for better ROI. - Segmenting customers based on behavior and demographics for targeted marketing. - Planning and managing paid campaigns on Google Ads, Facebook, and other platforms. - Monitoring key metrics such as CTR, CPC, and ROI to optimize campaigns. - Driving traffic and conversions through PPC, social media ads, and affiliate marketing. - Enhancing user experience on the platform to improve product discoverability. - Leveraging e-mail marketing, loyalty programs, and push notifications to drive repeat purchases. - Optimizing product listings with SEO-rich descriptions and high-quality visuals. - Keeping abreast of industry trends and competitor strategies. - Regularly reviewing and refining strategies to align with business goals. - Gathering and incorporating customer feedback into campaigns. Qualifications: - Expertise in content creation using tools such as Adobe Suite, Canva, or similar. - Proven track record in SEO & SEM with organic traffic growth and paid search optimization. - Experience in performance marketing, including Google Ads, Facebook Ads, and programmatic platforms. - Proficiency with data analytics tools like Google Analytics, Firebase, Hotjar, Tableau, or Power BI. - Understanding of e-commerce marketing and online marketplace dynamics. - Familiarity with CRM tools such as HubSpot, Zoho, or Salesforce. - Experience in A/B testing and optimization to improve campaign performance. Role Overview: As a Marketing Specialist at the company, you will be responsible for driving growth through content creation, lead generation, brand awareness, sales strategies, data analysis, and performance marketing. Key Responsibilities: - Designing and creating engaging motion graphics, video content, and static graphic posts for social media and ads. - Developing content strategies aligned with brand goals to drive engagement and awareness. - Crafting compelling narratives to highlight the platform's unique value propositions. - Designing and implementing lead generation strategies to drive doctor appointments via the app and website. - Optimizing landing pages, CTAs, and forms to maximize conversions. - Using retargeting and remarketing techniques to recapture potential leads. - Planning and executing campaigns to boost brand visibility and increase app downloads. - Leveraging social media, influencer marketing, and partnerships to drive awareness. - Developing and managing SEO strategies to improve organic visibility. - Designing and executing strategies to increase sales of Ayurvedic medicines, supplements, and products through the marketplace. - Launching targeted promotions and campaigns for best-selling and underperforming products. - Analyzing sales data to identify trends and opportunities. - Using tools like Google Analytics, Firebase, and CRM dashboards to track performance metrics. - Analyzing campaign performance, website/app traffic, and lead funnel conversion rates. - Conducting A/B testing and continuous optimization for better ROI. - Segmenting customers based on behavior and demographics for targeted marketing. - Planning and managing paid campaigns on Google Ads, Facebook, and other platforms. - Monitoring key metrics such as CTR, CPC, and ROI to optimize campaigns. - Driving traffic and conversions through PPC, social media ads, and affiliate marketing. - Enhancing user experience on the platform to improve product discoverability. - Leveraging