Position Purpose:

Responsible for planning and executing global paid campaigns for an array of frontline and catalogue releases and to support audience growth efforts, continuously tracking performance and optimizing results, and reporting KPIs and insights to various stakeholders. The successful candidate will be expected to be at the forefront of trends, new platforms and creative formats in the paid media space and to effectively communicate best practice across the label and internal teams.

Responsibilities

What you'll do

• Plan and execute paid media campaigns globally, including defining KPIs, recommending creative assets and copy, managing and tracking budget allocation, result measurement, and reporting.
• Work closely with Label PMs / Digital Leads and Audience Development Directors to define target audiences, assess goals per project and deploy paid media strategies to achieve them.
• Evaluate campaign performance in real time, optimize results continuously.
• Coordinate deployment of multiple - often concurrent - campaigns across our label roster, collating all assets, copy and targeting segments, and ensuring creative is optimized to platform and goals.
• Research, discover and internally communicate trends and technology advancements in the paid media space.
• Own relationships with external paid media partners. Continuously evaluate partners performance, monitor ROI, and recommend adjustments to executive team.

Qualifications

What you'll need to succeed:

• Bachelor's degree in marketing, digital marketing or other related discipline, or the equivalent combination of education and experience.
• 3-5 years of experience in a media buying role, at an agency or music company.
• Experience building and running digital advertising campaigns that drive streams, sales and audience growth.
• Deep knowledge of the recorded music and entertainment paid media landscape.
• Experience building complex campaigns across Meta, TikTok, Google, Snapchat, Google, Spotify, Reddit, Amazon, Pinterest, OOH and Podcast advertising.
• Able to communicate reporting insights to various stakeholders with different levels of digital KPIs knowledge.
• Exceptional data analysis skills.
• Excellent communication skills.
• Excellent time management skills and attention to detail.
• Willingness and ability to travel domestically as required, likely once or twice per year.
• This is a hybrid role requiring 3 days minimum on-site. Reference: ECNJOBID-66-249-70-105 in the application