Digital Marketing Manager - Digital Marketing & Experience

DIGITAL MARKETING MANAGER

MARKETING & DIGITAL GROWTH DIVISION

PURPOSE SUMMARY

The Digital Marketing Manager is responsible for driving measurable growth across digital channels by leading the strategy, execution, and optimization of integrated marketing initiatives.

The Digital Marketing Manager owns campaign performance, leverages data and insights to guide decision making, and ensures continuous optimization to maximize efficiency and results.

This role reports to the Director of Digital Marketing and Experiences and the plays a critical part in strengthening team operations, improving workflows, and enabling effective cross functional collaboration.

MINISTRY FOCUS

Compassion Canada maintains a strong Christian foundation, ensuring a child-focused, Christ-centered, and church-driven approach in all endeavors. Every staff member at Compassion Canada will:

Uphold and resonate with Compassion Canada’s core documents, including a Statement of Faith.

Exhibit Christ-like behavior in professional environments and beyond.

Engage actively in regular staff gatherings, involving worship, Scripture reading, and prayer.

Offer prayers in professional settings where appropriate or upon request.

WHAT YOU DO MATTERS

TASKS & RESPONSIBILITIES

Leadership & Strategy

Provide ongoing coaching, leadership, support, and engagement for direct reports.

Coach, mentor, and provide opportunities for growth and development for team members.

Support division outcomes and department/team with other duties as requested.

Support digital marketing strategy while leading end-to-end execution across paid, owned, and earned channels, with a strong emphasis on performance media.

Partner with the Director of DMX to translate organizational objectives into high-impact, data-driven programs.

Translate business objectives into clear campaign strategies, briefs, and execution plans grounded in data, research, and audience insights.

Stay current on industry trends and identify new channels, formats, and capabilities to drive incremental growth.

Operations & Performance

Own paid media across platforms such as Google, Meta, YouTube, and emerging channels, ensuring alignment with full-funnel goals.

Develop and scale audience strategies across prospecting, retargeting, lookalikes, and first-party/CRM data.

Lead structured testing across creative, messaging, audiences, and campaign types to drive continuous improvement and unlock growth.

Collaborate cross-functionally to deliver integrated, high-performing campaigns and cohesive digital experiences.

Own campaign performance, measurement, and optimization, ensuring strong ROI against defined KPIs.

Develop and maintain reporting frameworks and dashboards, connecting data across GA4, CRM, and channel platforms.

Analyze performance to identify trends, drivers, and opportunities, translating insights into clear, actionable recommendations.

Ensure accurate tracking and data integrity across platforms, including UTMs, tagging, and platform-to-CRM integration.

Lead ongoing experimentation and deep analysis across attribution, incrementality, audience performance, creative effectiveness, and funnel efficiency.

Support budget allocation and manage channel mix based on performance and growth opportunities.

Oversee landing pages and digital experiences, applying best practices in SEO, GEO, UX, and conversion optimization.

Evaluate end-to-end user journeys and recommend improvements to increase acquisition, engagement, and retention.

Leverage market, audience, and competitive insights to refine targeting, segmentation, and personalization strategies.

WHO YOU ARE MATTERS

KNOWLEDGE, SKILLS & ABILITIES

Collaborative, self-driven marketer with a strong foundation in digital strategy and deep expertise in performance marketing across paid, owned, and earned channels.

Advanced analytical skills with the ability to translate data into actionable insights, grounded in a strong understanding of attribution, funnel performance, and measurement.

Highly proficient in digital tools such as Google Analytics, CRM and marketing automation platforms, and modern AI tools, using them to enhance targeting, testing, and overall performance.

Demonstrated capacity to collaborate with cross functional teams on multiple projects simultaneously and contributing to a high performing team in a mission driven environment.

Demonstrated leadership capabilities, showcasing adeptness in managing and nurturing a diverse team.

Excellent written and verbal communication skills with capability to interact with all levels within the organization and for multiple external audiences.

High emotional and cultural intelligence, and skilled in dealing with sensitive information and situations.

Strong interpersonal skills, self-awareness, and maturity with the ability to mentor, coach and develop others to new levels of effectiveness.

Self-directed learner, continually developing their craft and skills, maintaining up-to-date trends and data related to area of responsibility.

Comprehensive familiarity with a wide array of digital marketing tools and platforms.

Commitment to Compassion Canada’s mission and values.

WHAT YOU BRING MATTERS

EDUCATION & EXPERIENCE

Post secondary education in marketing, Analytics, Business, or a related field is required, or a combination of education and equivalent professional experience required.

A minimum of four (4) years of demonstrated experience in digital marketing with a strong focus on performance, analytics, and paid media execution across platforms such as Google and Meta required.

Proven ability to manage and optimize campaigns, develop reporting and dashboards, and present insights to stakeholders.

Experience leading cross-functional initiatives and providing day-to-day guidance within a digital marketing team.

Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot), and aligning data across systems for full-funnel reporting.

Experience leveraging AI tools and workflows across the marketing lifecycle to improve efficiency and performance.

Strong understanding of testing frameworks, experimentation, and privacy/compliance requirements (CASL, GDPR).

Continuous professional development in digital marketing tools, platforms, and emerging trends is required.

WORKING CONDITIONS

This position is primarily remote, classified as Remote Workplace Staff or Telecommuting Workplace Staff depending on proximity to the Compassion building.

Staff will engage in a digital-first work environment, with collaboration, meetings, and staff gatherings conducted primarily online.

Some domestic travel, and occasional international travel may be required for conferences, leadership meetings, or strategic collaboration.

Ability to manage multiple high-priority projects simultaneously in a fast-paced, results-driven environment.

Flexible working hours and occasional overtime may be required to meet campaign deadlines, strategic objectives, and seasonal priorities.

Regular collaboration with internal teams and external agencies will require timely communication, coordination, and responsiveness in a remote and distributed workforce.

Ability to operate with autonomy while ensuring alignment with departmental and organizational goals.

NOTES

The foregoing statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.