Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.

Coinbase is looking for a CRM & Lifecycle Marketing Manager to join the Marketing Platforms team. The work will center on creating offers and notifications for emerging products (prediction markets, simple derivatives, token sales) to increase adoption and deepen retention. The Marketing Platforms team is passionate about growth, activation, retention, and reactivation of Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets.

With a focus on emerging product growth, you will build complex lifecycle marketing journeys, leverage our ML-powered targeting to deliver highly relevant notifications and in-product promotions to users, and configure incentives in our incentives platform. The ideal candidate would also have experience in crypto or fintech CRM & lifecycle marketing.

What you’ll be doing:

Strategy

Understand key drivers in lifecycle marketing to achieve ambitious adoption and retention goals for emerging products
Identify gaps in current customer journeys and devise actionable plans to improve them
Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not

Execution

Build, execute, and monitor complex lifecycle marketing journeys across email, push, and in-product channels
Leverage ML-powered targeting to deliver highly relevant notifications and in-product promotions to users
Configure and manage incentives within our incentives platform to drive product adoption
Ensure all communications deliver the best customer experience

Measurement

Work with analytics teams to develop robust reporting metrics
Analyze campaign performance and extract key insights to optimize future efforts
Track and report on adoption and retention metrics for emerging products

What we look for in you:

3+ years of CRM experience including email, push, and in-app notifications
Experience building and executing complex CRM campaigns and multi-step customer journeys
Experience with enterprise-level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
Familiarity with ML-powered targeting, audience segmentation, and personalization strategies
Experience configuring and managing incentive or promotional platforms
Basic SQL skills
Solid understanding of basic HTML for email, email best practices & industry standards
Comfortable setting up & executing experiments (A/B, multivariate) to track business impact, analyzing the data, and extracting key insights
Exceptional written and verbal communication skills
Meticulous attention to detail and the ability to work towards tight deadlines
Strategic thinker able to synthesiz

CRM and Lifecycle Manager, New Product Growth

Job Description

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