Senior Manager, Advisor Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What You’ll Be Doing

As the Senior Manager, Advisor Marketing within the Wealth Digital, Marketing and Communications team, you will play a pivotal role in shaping and executing the strategic marketing vision for CIBC Wood Gundy and a select group of advisors. Reporting to the Director, Wood Gundy Advisor Marketing, you will lead the development and delivery of integrated marketing campaigns that drive brand awareness, advisor engagement, and client acquisition including lead generation. Acting as a strategic marketing partner to a portfolio of wealth advisors who operate as franchisees within Private Wealth, you will provide tailored guidance, innovative tools, and best practices to empower advisors and accelerate marketing efforts. Your leadership will foster cross-functional collaboration, help elevate CIBC Wood Gundy’s brand presence, and deliver measurable results in client acquisition and advisor retention.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you’ll succeed

• Marketing campaign strategy - Lead the development and execution of Wood Gundy brand campaigns by collaborating with cross-functional teams and agency partners. Elevate brand awareness, strengthen market positioning, client engagement and advisor retention. Ensure brand consistency across all channels, leveraging insights and data to optimize campaign effectiveness and drive impactful results against defined KPIs. Monitor, analyze and report on campaign metrics to key stakeholders, providing actionable recommendations for continuous improvement.
• Advisor campaign development and execution – Oversee the creation and implementation of small to mid-scale marketing programs for a portfolio of Wood Gundy Advisors. Partner with Advisory teams and internal / external agency partners to deliver impactful campaigns and collateral—including social media, ads, blogs, brochures, event promotion, presentations and more—driven by data and insights to achieve measurable outcomes.
• Industry trends - Stay ahead of industry trends and marketing best practices including shifts in consumer behaviour and emerging technologies to help inform the direction of the advisor marketing offering.
• Marketing governance best practices - Collaborate with Marketing Governance colleagues to help ensure regulatory compliance and uphold marketing best practices.
• Advisor Marketing team support - Contribute to the ongoing execution of strategies that enable frontline teams and support advisor marketing excellence.
• Leadership and collaboration – Demonstrate solutions-oriented leadership in navigating ambiguous and complex business challenges. Excel in managing multiple stakeholders within a highly collaborative and matrixed environment.
• Drive continuous improvement of Wood Gundy Advisor Marketing offerings and operational processes to maximize effectiveness and efficiency.

Who you are

• You have a Bachelor’s degree in Marketing, Business, Communications, or related field; MBA considered an asset.
• You’re a certified professional. Minimum 7+ years of experience in digital marketing with a strong portfolio of advertising and social media campaign work. Experience in wealth management including full-serve brokerage experience is an asset.
• You embrace and advocate for change. You have a proven track record in brand building and advisor/partner marketing. Strong strategic thinking, project management, and analytical skills. Excellent communication, presentation, and relationship-building abilities.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results. You have strong business acumen and influencing skills; proven ability to deliver complex initiatives with multiple stakeholders in a matrixed organization.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com
• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 12th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Branding Standards, Channels Marketing, Digital Marketing Platforms, Internal Communications, Marketing Initiatives, Marketing Programs, Process Efficiencies, Teamwork