Digital Marketing Analyst

Overview

Join Team CARFAX as a Digital Marketing Analyst!

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.

What you'll be doing

Analyze user behavior, cohorts, and funnel analysis to drive insights for Product, Marketing, and Lifecycle teams

Create measurement plans and frameworks to support enterprise strategies

Be the data evangelist who collaborates daily with stakeholders and cross functional teams across the business

Communicate the effectiveness of new product launches, campaign launches, and site changes

Wrangle data from online and offline data sources to produce insights around customer cohorts and segments

Manage the production of reporting, analysis, and report automation

Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation

Develop Analytics implementation requirements for development teams to implement on both Web and Mobile Apps.

What we're looking for

Minimum 3 - 5 years' experience with Adobe Analytics

Solidunderstanding of the analytics processfrom strategy to tagging/implementation to reporting

Results oriented - strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success

Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency

Highly analytical, detail oriented with strong business acumen and foresight

Proven track record for problem solving and quality assurance (QA)

Ability to translate, communicate, and distil metrics into a digestible, actionable marketing frameworks

Proven ability to wrangle data from multiple sources

Working knowledge of SQL, Python, or R

Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)

Experience measuring Paid Media and Lifecycle Marketing performance is a plus

What's in it for you

Competitive compensation, benefits and generous time-off policies

4-Day summer work weeks and a winter holiday break

401(k) / DCPP matching

Annual bonus program

Great team and collaborative environment

Casual, dog-friendly, and innovative office spaces

Don't just take our word for it

10X Virginia Business Best Places to Work

10X Washingtonian Great Places to Work

9X Washington Post Top Workplace

3X St. Louis Post-Dispatch Best Places to Work

Vacancy Status: This posting is for an existing vacancy.

Base Salary: The anticipated base salary range for this position is $76,500 to $102,000 annually. Final base salary will be determined based on geographical location, experience, and qualifications.

Benefits

Join a company that values your total wellbeing. CARFAX offers competitive compensation, comprehensive healthcare coverage, and the chance to make a meaningful impact in an industry-leading organization. Our benefit offerings can be found at: CARFAX Careers.

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