E-Commerce and Marketing Specialist

Job Summary

We are seeking a dynamic and innovative E-Commerce and Marketing Specialist to elevate our online presence and drive sales through strategic digital marketing initiatives. In this role, you will develop, implement, and optimize comprehensive marketing campaigns across multiple channels, ensuring maximum engagement and conversion. Your expertise in SEO, content creation, social media management, and performance marketing will be instrumental in expanding our brand reach and boosting e-commerce growth. This paid position offers an exciting opportunity to work in a fast-paced environment where creativity and data-driven decision-making come together to achieve measurable results.

Duties

• Develop and execute integrated digital marketing strategies to increase online visibility, traffic, and sales across e-commerce platforms.
• Manage and optimize SEO efforts using advanced SEO tools, keyword research, and content optimization techniques to improve search engine rankings.
• Create compelling content for websites, blogs, email campaigns, and social media channels that resonates with target audiences.
• Oversee social media marketing campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to enhance brand awareness and engagement.
• Utilize Google Ads (formerly Google AdWords), Facebook Advertising, and SEM strategies to attract targeted traffic and maximize ROI.
• Implement conversion optimization tactics through A/B testing, landing page improvements, and performance analytics to increase sales conversions.
• Monitor website analytics using Google Analytics and other tools to analyze user behavior, campaign performance, and market trends for continuous improvement.
• Collaborate with graphic designers using Adobe Creative Suite tools like Photoshop for content creation and visual branding consistency.
• Maintain content management systems such as WordPress to ensure website updates are timely and aligned with marketing goals.
• Support email marketing campaigns using marketing automation tools to nurture leads and retain customers in a competitive e-commerce landscape.

Requirements

• Proven experience in digital marketing with a focus on e-commerce platforms; familiarity with content management systems like WordPress is essential.
• Strong knowledge of SEO principles, keyword research techniques, and SEO tools such as SEMrush or Ahrefs.
• Hands-on experience with Google Ads (Google AdWords), Facebook Advertising, Google Analytics, and marketing automation platforms.
• Proficiency in HTML, CSS, JavaScript, SQL or other coding languages is a plus for technical website adjustments.
• Skilled in content creation including copywriting for web pages, blogs, email campaigns, and social media posts that drive engagement.
• Expertise in social media management tools and strategies for B2B (business-to-business) marketing campaigns.
• Ability to analyze data effectively using analytics tools to inform decisions that improve campaign performance.
• Strong graphic design skills utilizing Adobe Photoshop or Adobe Creative Suite for visual content development.
• Excellent communication skills with the ability to coordinate cross-functionally within a fast-paced team environment. Join us as an E-Commerce and Marketing Specialist where your creativity meets data-driven strategies! Be part of a vibrant team committed to innovation in digital marketing—helping us grow our brand while advancing your career in the exciting world of online commerce!

Pay: $19.50 - $29.65 per hour

Work Location: In person