Digital Marketing Manager (Paid) - Capital One Software (Remote)Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency.

Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S.

bank to go "allin" on the public cloud.Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AIreadiness challenges.Core Job ResponsibilitiesCapital One Software is seeking a dataobsessed Digital Marketing Manager.

You will own the strategy and execution of all campaign initiatives, with a primary focus on acquiring highintent enterprise leads.This is not just a "campaign manager" role; you are a strategic partner to our Product Marketing team.

You will use campaign performance as a laboratoryrunning experiments, gathering market signals, and delivering deepfunnel insights back to Product Marketing to inform our overall gotomarket strategy.

You will manage an external agency to execute at scale, ensuring every dollar spent is optimized for pipeline and conversion.Own the endtoend strategy for Paid Search (Google).

Architect complex campaign structures that target highintent keywords while maintaining an efficient Cost Per Acquisition (CPA).Act as the primary point of contact for our paid agency partner.

Set clear KPIs, lead weekly performance syncs, and hold partners accountable for highfidelity execution and innovative testing.Collaborate deeply with Product Marketing to align paid messaging with product roadmaps.

You will be responsible for "closing the loop"delivering insights from ad performance (e.g., which pain points resonate, which personas convert) to help Product Marketing refine our value proposition.Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand.

Ensure a seamless transition from adclick to highconverting landing pages.Manage and track annual media spend.

Provide monthly and quarterly forecasts to leadership, ensuring investment is shifted dynamically toward the highestperforming channels.Establish an A/B testing framework for creative, copy, and landing pages to constantly drive down the "Cost per SQL."Basic QualificationsBachelor's Degree or military experience.At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products.At least 2 years of experience managing external advertising or performance marketing agencies.At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM).At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline).Preferred Qualifications5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment.Familiarity with AccountBased Marketing (ABM) platforms (6sense, Demandbase).5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate fullfunnel attribution.Exceptional ability to visualize data and present "the story behind the numbers" to senior executives.At this time, Capital One will not sponsor a new applicant for employment authorization for this position.Compensation and BenefitsRemote (Regardless of Location):

$138,100 - $157,700 for Manager, MarketingMcLean, VA:

$151,900 - $173,400 for Manager, MarketingRichmond, VA:

$138,100 - $157,700 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or longterm incentives (LTI).

Incentives could be discretionary or nondiscretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total wellbeing.

Learn more at the Capital One Careers website ( Eligibility varies based on full or parttime status, exempt or nonexempt status, and management level.Equal Opportunity EmployerNo agencies please.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to nondiscrimination in compliance with applicable federal, state, and local laws.

Capital One promotes a drugfree workplace.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 49014920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.#