General Manager - Head of Attraction

What is the Role?

We’re looking for a dynamic full-time General Manager to serve as Head of Attraction for our store located in Chicago (Lincoln Park)!  This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more.

What You’ll Do at CAMP

Drive the Business

• Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency.
• Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities.
• Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits.
• Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP.
• Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit).

Manage Operations & Maximize Performance

• Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations.
• Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends.
• Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals.
• Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates.
• Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests.

KPIs That Define Success in Thi