Creative Designer (B2C Healthcare & Rural Marketing Focus)

Company Description

Callidient Global is a marketing technology company specializing in delivering agile, insight-driven solutions for today’s digital-first world. Leveraging AI-native workflows, we enable businesses to tackle marketing challenges, optimize efficiency, and scale their strategies effectively.

We offer expertise in areas like digital strategy, content pipeline management, and martech optimization, tailored to fit client-specific needs. From startups to established enterprises, our mission is to deliver practical, customer-centric innovation that drives measurable business results.

Role Description

We are looking for a highly creative and performance-driven designer who can craft compelling visuals and copy across digital and print channels. This role demands a strong understanding of consumer behaviour, especially in healthcare and rural markets.

Key Responsibilities:

• Design high-quality creatives for social media, paid campaigns, and print (hoardings, brochures, leaflets, etc.)
• Develop conversion-focused ad creatives aligned with campaign objectives
• Create brand-consistent visual identities across platforms
• Write engaging copy for creatives (headlines, captions, CTAs)
• Collaborate with marketing teams to translate insights into impactful designs
• Adapt creatives for regional/rural audiences with cultural relevance

Requirements

• 3+ years of experience in B2C marketing environments
• Strong portfolio showcasing healthcare and/or rural marketing campaigns
• Proficiency in tools like Adobe Creative Suite, Canva, Figma
• Ability to balance creativity with performance marketing goals
• Strong understanding of branding, typography, and visual storytelling
• Must own a high-performance laptop capable of handling design tools efficiently (BYOD model)
• Access to reliable high-speed internet for seamless collaboration
• Availability on Microsoft Teams and WhatsApp during work hours and as required for coordination