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Job Description
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a differenceBoomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you ll work with world-class people and industry-leading technology.
We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Digital Experience Marketing Specialist
Location: Bangalore, India
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a differenceBoomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you ll work with world-class people and industry-leading technology.
We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
The Team: Customer Insights & Growth
At Boomi, we don t just move data; we move businesses forward. Our team s Vision is to cultivate a data-driven culture where every customer interaction yields actionable insights that empower our teams and elevate the user experience.
The Role
As a Digital Experience Marketing Specialist , you will be the technical and operational engine behind our in-product engagement strategy. You will play an important role in managing Pendo to amplify a product-centric culture and instill a usage-focused mindset across the entire Boomi ecosystem.
You arent just building guides; you are architecting the digital journey that helps our customers realize immediate value.
What You Will Do : Key Responsibilities
- Pendo Operations & Strategy: Act as a primary administrator for Pendo. You will support our strategy to use Pendo to amplify a product-centric culture, ensuring every feature launch is supported by data-driven guidance.
- Guide Architecture: Design, build, and deploy sophisticated in-app guides, walkthroughs, and resource centers. You ll ensure these experiences feel native to the Boomi platform through clean HTML/CSS and JavaScript customization.
- Segmentation & Personalization: Develop user segments based on behavioral data and metadata to deliver the right message to the right user at the right time.
- Product Analytics: Analyze product usage trends to identify friction points in the customer journey. You will translate "clicks" into "insights" for our cross-functional stakeholders.
- Cross-Functional Governance: Support a high-visibility governance team across Product, Engineering, and UX Research/Design . You will ensure that our digital experience standards are met and that our in-app footprint remains intentional and uncluttered.
- Continuous Optimization: A/B test in-app content and flows to improve conversion, feature adoption, and overall customer sentiment (NPS/CSAT).
The Experience You Bring:
- Experience: 3 5 years in Digital Marketing, Marketing Ops, or Product Operations, ideally within a B2B SaaS environment.
- Technical Proficiency: Strong working knowledge of HTML, CSS, and JavaScript . You dont need to be a software engineer, but you must be comfortable manipulating front-end code to style in-app guides and troubleshoot display issues.
- Pendo Power User: Direct experience with Pendo is highly preferred (or similar tools like WalkMe/Gainsight PX). Experience with guide building, tagging, and path analysis is key. If your primary experience is with an alternative platform, you will be expected to fast-track your Pendo proficiency within your first 30 days
- Analytical Mindset: You enjoy digging into data to find the "why" behind user behavior. You are comfortable using analytics to tell a story.
- Collaborative Spirit: You can navigate conversations with engineers (technical specs) and UX designers (aesthetic standards) with equal ease
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