Role Overview
Boomi Software is hiring a mid-level Digital Experience Marketing Specialist. This is a full-time role in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a differenceBoomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you ll work with world-class people and industry-leading technology.
We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Digital Experience Marketing Specialist
Location: Bangalore, India
About Boomi and What Makes Us Special
Are you ready to work at a fast-growing company where you can make a differenceBoomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you ll work with world-class people and industry-leading technology.
We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
The Team: Customer Insights & Growth
At Boomi, we don t just move data; we move businesses forward. Our team s Vision is to cultivate a data-driven culture where every customer interaction yields actionable insights that empower our teams and elevate the user experience.
The Role
As a Digital Experience Marketing Specialist , you will be the technical and operational engine behind our in-product engagement strategy. You will play an important role in managing Pendo to amplify a product-centric culture and instill a usage-focused mindset across the entire Boomi ecosystem.
You arent just building guides; you are architecting the digital journey that helps our customers realize immediate value.
What You Will Do : Key Responsibilities
- Pendo Operations & Strategy: Act as a primary administrator for Pendo. You will support our strategy to use Pendo to amplify a product-centric culture, ensuring every feature launch is supported by data-driven guidance.
- Guide Architecture: Design, build, and deploy sophisticated in-app guides, walkthroughs, and resource centers. You ll ensure these experiences feel native to the Boomi platform through clean HTML/CSS and JavaScript customization.
- Segmentation & Personalization: Develop user segments based on behavioral data and metadata to deliver the right message to the right user at the right time.
- Product Analytics: Analyze product usage trends to identify friction points in the customer journey. You will translate "clicks" into "insights" for our cross-functional stakeholders.
- Cross-Functional Governance: Support a high-visibility governance team across Product, Engineering, and UX Research/Design . You will ensure that our digital experience standards are met and that our in-app footprint remains intentional and uncluttered.
- Continuous Optimization: A/B test in-app content and flows to improve conversion, feature adoption, and overall customer sentiment (NPS/CSAT).
The Experience You Bring:
- Experience: 3 5 years in Digital Marketing, Marketing Ops, or Product Operations, ideally within a B2B SaaS environment.
- Technical Proficiency: Strong working knowledge of HTML, CSS, and JavaScript . You dont need to be a software engineer, but you must be comfortable manipulating front-end code to style in-app guides and troubleshoot display issues.
- Pendo Power User: Direct experience with Pendo is highly preferred (or similar tools like WalkMe/Gainsight PX). Experience with guide building, tagging, and path analysis is key. If your primary experience is with an alternative platform, you will be expected to fast-track your Pendo proficiency within your first 30 days
- Analytical Mindset: You enjoy digging into data to find the "why" behind user behavior. You are comfortable using analytics to tell a story.
- Collaborative Spirit: You can navigate conversations with engineers (technical specs) and UX designers (aesthetic standards) with equal ease
Frequently Asked Questions
How do I apply for the Digital Experience Marketing Specialist position at Boomi Software?
Use the Apply button above to submit your application directly to Boomi Software. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Digital Experience Marketing Specialist position at Boomi Software located?
This position is based in IN. Boomi Software has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Digital Experience Marketing Specialist at Boomi Software earn?
Boomi Software has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Digital Experience Marketing Specialist role at Boomi Software posted?
This role was posted on April 19, 2026 (51 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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