Key Account Manager – Natural Channel

Key Account Manager - Natural Channel (Canada)

Blume is on a mission to create a kinder wellness world.

We believe wellness should feel simple, joyful, and approachable - built through small daily rituals that actually fit into people's lives. From superfood latte blends to functional wellness essentials, Blume is helping bring better-for-you habits to more cups across North America.

As we continue to grow, we're looking for a Key Account Manager - Natural Channel (Canada) to lead and expand our presence across Canada's natural and specialty retail landscape.

This role will own and grow key relationships with retailers such as Healthy Planet, Ambrosia, Goodness Me!, Summerhill Market, and other leading independent and regional natural chains. You'll play a critical role in both growing distribution and driving velocity, ensuring Blume shows up in-store with strong merchandising, education, and retail partnerships.

If you've helped scale a natural CPG brand before - and know how to win in competitive wellness sets - we'd love to meet you.

What You'll Own

Own and grow Blume's Key Accounts in the Natural Channel across Canada.

Lead relationships with key natural retailers and regional chains

Build joint growth plans with buyers and category managers

Secure new distribution and expand SKU penetration

Support successful new product launches across accounts

Identify whitespace opportunities across independent and specialty retailers

Driving Velocity in Store

At Blume, distribution matters - but velocity matters more.

You'll work closely with retail partners to ensure strong in-store performance through:

Weekly visits into stores, building relationships at store level

Merchandising and retail education

Eliminating voids and securing incremental facings

Winning off-shelf placements and secondary displays

Ensuring strong promo execution and pricing accuracy

Supporting store teams to maximize rate of sale

Channel Expansion & Business Development

Open new independent and regional natural accounts

Grow B2B and wholesale partnerships

Reactivate dormant accounts and strengthen reorder cadence

Support innovation launches across the channel

Act as the eyes and ears of the natural channel for the brand.

Identify competitive activity and category trends

Flag promotional and assortment opportunities

Share insights from buyers and retailers

Help shape future sales and launch strategies

Who You Are

You're someone who understands what it takes to build a natural CPG brand at retail.

You'll likely have seen firsthand how strong retail relationships and in-store execution drive growth.

You bring:

3-7 years of CPG sales experience (natural channel strongly preferred)

Experience working with natural and specialty retailers

A track record of increasing both distribution and velocity

Strong buyer relationship skills and retail intuition

An entrepreneurial mindset and bias toward action

You're likely someone who:

Has owned a retail channel or major Canadian account

Knows how to gain incremental shelf space and secondary placements

Understands the balance between brand integrity and commercial execution

What You'll Love About Working at Blume

A chance to help build one of the fastest-growing wellness brands in North America

A remote-first, flexible culture rooted in trust

A creative, supportive, and mission-driven team

Extended health and dental benefits

Complimentary Blume products

Performance-based bonus structure

Compensation

Base Salary: $85,000-$95,000 depending on experience

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