Marketing Systems and Web Specialist

Job Title: Marketing Systems & Web Specialist

Location: Hybrid (North York)

Job Type: Full-Time, Permanent

Salary: $65,000 – $70,000 annually

Bluestar Professional Services Inc. is seeking an experienced Marketing Systems & Web Specialist to support the technical side of marketing execution. This person will work closely with the content marketing team to help launch, test, and maintain campaigns, landing pages, forms, booking flows, tracking, email systems, and related digital workflows..

This is not a traditional IT, helpdesk, software developer, or backend engineering role. The right candidate should be curious, organized, detail-oriented, and comfortable using AI tools, documentation, and structured problem-solving to learn unfamiliar systems and work through technical questions.

Responsibilities

• Support the setup, testing, and launch of marketing campaigns, landing pages, forms, booking links, and conversion paths
• Help maintain marketing systems, including Google Ads, GA4, Google Search Console, Google Tag Manager, MailerLite, and related tools
• Test forms, booking links, tracking events, UTMs, email flows, and campaign handoffs before and after launch
• Support website and landing page updates in WordPress and related website tools
• Help document campaign launch steps, QA checklists, system processes, and issue notes
• Assist with troubleshooting technical issues affecting campaigns, landing pages, email systems, booking flows, and tracking
• Help test and document integrations, APIs, webhooks, and system implementations where they support marketing and operational workflows
• Coordinate with marketing, operations, vendors, and technical resources to help resolve system issues
• Read and interpret technical documentation to support setup, testing, and troubleshooting
• Support the management of domains, hosting, redirects, and related website infrastructure as needed
• Monitor and maintain scheduling, booking, and operational software platforms
• Perform other duties as reasonably assigned, consistent with the nature, scope, and level of the position

Qualifications

• Strong interest in marketing, digital systems, campaign execution, and learning new software
• Comfortable working with websites, landing pages, forms, email platforms, analytics tools, and booking systems
• Strong attention to detail, careful testing habits, and clear documentation skills
• Good judgment about when to investigate independently and when to ask for review
• Personal technical projects, website builds, automation projects, AI-assisted workflows, or similar hands-on learning are considered assets

Familiarity with:

• Landing pages, campaign setup, forms, CTAs, and conversion tracking concepts
• Google Ads, Google Analytics / GA4, Google Search Console, Google Tag Manager, UTM tracking, and conversion paths
• Email marketing platforms, forms, automations, subscriber/list management, MailerLite experience is an asset
• Booking, scheduling, or intake platforms, Calendly, OnceHub, or similar experience is an asset
• Website platforms and CMS tools, including WordPress or similar platforms
• Basic HTML/CSS, JavaScript concepts, browser console, and troubleshooting concepts
• GitHub or similar technical workflow tools
• APIs, webhooks, JSON payloads, and technical documentation
• Hosting, domains, redirects, DNS, and deployment concepts, Vercel or similar experience is an asset
• Microsoft 365, Power Apps, Azure SQL, CRM systems, or similar business systems are assets
• AI-assisted troubleshooting, documentation, workflow, or implementation tools are assets

Direct experience with every tool listed is not required. We are looking for someone with strong technical curiosity, careful troubleshooting habits, and the ability to learn new platforms quickly.

What We’re Looking For

• Someone curious, proactive, and eager to learn
• A strong technical mindset without requiring advanced development experience
• Someone who enjoys solving problems and understanding how systems work
• A team player who can collaborate closely with marketing and operations teams

What We Offer

• Flexible hybrid work arrangement
• Mentorship and professional development opportunities
• Supportive and collaborative team environment
• Opportunity for long-term growth within the firm

Compensation and Benefits

• Dental care
• Extended health care
• Life insurance
• Paid time off
• On-site