Analyst – Incentives & GTM

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

• We’ve funded over $110 billion in loans (more than any other fintech in the US!)
• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
• Better’s propriety AI platform makes us an award-winning lender:
• Fintech Breakthrough Award 2025: Best Lending Innovation
• Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval
• Yahoo! Finance (2025): Best Online Mortgage Lender
• Money Magazine (2025): Best for fast closing
• Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance—and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

Job Summary

The Business Analyst – IPM & Performance management is responsible for creating and managing individual and team performance frameworks across the organization. This role partners with leadership, HR, and operations to define performance metrics, monitor productivity, analyze trends, and drive IPM payouts on a monthly basis.

Skills & Competencies

Technical & Analytical

·       Strong data analysis and reporting skills

·       Experience with performance dashboards and KPIs

·       Advanced Excel skills

·       Experience with SQL, BI tools

Functional

·       understanding of mortgage operations and productivity drivers

·       Familiarity with incentive models

·       Ability to balance productivity, quality, and compliance

·       Ability to translate business problems into structured requirements and solutions

Soft Skills

·       Strong stakeholder management and executive communication

·       Creative and Analytical thinking

·       High attention to detail and data integrity

·       Comfortable handling sensitive people performance data

·       Strong problem-solving mindset with a bias toward practical, compliant solutions

·       Ownership mentality and accountability for outcomes

Experience

·       1+ years