The Senior Specialist, Conversion Rate Optimization (CRO)

Job Title: The Senior Specialist, Conversion Rate Optimization (CRO)/Business Analyst - Senior

Location: New York, NY (HYBIRD / Must be able to work 3 days in office)

Duration: 6 months (potential to extend/convert)

Job Description

Job Description

GENERAL FUNCTION The Senior Specialist, Conversion Rate Optimization (CRO) reports to the Director of User Experience and is responsible for improving e-commerce performance through experimentation, analytics, and user behavior research. This role owns A/B testing initiatives, analyzes performance metrics, and delivers insights that improve conversion, engagement, and revenue across the customer journey.

MAJOR DUTIES AND RESPONSIBILITIES

• Plan, execute, and analyze A/B tests across key e-commerce funnels, including homepage, PLP, PDP, and checkout.
• Develop and maintain a CRO roadmap based on data, business impact, and testing opportunities.
• Use tools such as Google Analytics, experimentation platforms (e.g., Insider), heatmaps, and session replays to analyze site performance and user behavior.
• Define test hypotheses, success metrics, and ensure statistical validity of results.
• Measure and report the impact of experiments and UX changes, providing clear recommendations to stakeholders.
• Conduct quantitative and qualitative user research to identify optimization opportunities.
• Collaborate with UX, Product, Marketing, SEO, and Engineering teams to implement and evaluate optimization efforts.
• Manage CRO and analytics tools and work with third-party vendors as needed.

QUALIFICATIONS

• Bachelor"s degree or equivalent work experience.
• 5+ years of professional experience, including at least 3 years in CRO, experimentation, or data-driven optimization for e-commerce.
• Strong experience designing and analyzing A/B tests using modern experimentation tools.
• Strong analytical skills, with experience using tools such as Google Analytics 4, A/B testing platforms, and heatmapping tools.
• Experience optimizing high-traffic e-commerce websites with measurable impact on conversion or revenue.
• Familiarity with UX design tools (e.g., Figma) for collaboration purposes.
• Strong communication skills with the ability to translate data into actionable insights.
• Highly organized and comfortable working in a fast-paced environment.
• CRO or experimentation case studies or portfolio preferred.