Digital Marketing & Growth Agency-Web 2

Digital Marketing & Growth Specialist

Remote Flexibility | Full-Time

About Basil Health

Welcome to Basil Health — where Neuroscience meets Artificial Intelligence to redefine mental wellness. We are a neurotechnology startup building EEG + AI-powered solutions to measure stress, focus, anxiety, and cognitive performance. Our mission is to make mental wellness measurable, personalized, and cost-efficient — helping individuals and organizations invest only in what truly works.

Backed by research collaborations with the Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University, Basil Health is building the future of neurotech-driven cognitive wellness.

We are now hiring a Digital Marketing & Growth Specialist to own and scale our entire digital presence and online growth engine — from paid acquisition to organic channels, community, content, and conversion.

Role Overview

We are seeking an agency partner to

drive measurable user acquisition, improve conversion funnels, and scale digital revenue channels

across both B2B and B2C segments.

This engagement is outcome-focused — with clear expectations around

CAC, ROAS, and pipeline contribution

.

You will

• Own the end-to-end digital marketing strategy
• Drive paid and organic growth across all digital channels
• Build and optimize conversion funnels
• Manage brand presence, content, and community online
• Experiment relentlessly to unlock scalable, repeatable growth

This role reports directly to leadership and has clear revenue and brand impact.

Key Responsibilities

1. Paid Campaign Management

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads (B2B)
• Manage budgets efficiently to maximize ROI and ROAS
• Identify high-intent audiences and scale winning segments
• Monitor daily performance and adjust bids, targeting, and creatives

2. SEO & Organic Growth

• Own on-page and off-page SEO strategy to improve organic rankings
• Conduct keyword research, content gap analysis, and technical SEO audits
• Build backlink strategies and manage domain authority growth
• Collaborate with content team on SEO-driven blog and resource creation

3. Social Media & Community Management

• Manage and grow presence across LinkedIn, Instagram, X (Twitter), and YouTube
• Build organic content calendars aligned to brand and product goals
• Engage communities, manage comments, and grow follower base
• Run influencer or KOL collaborations as relevant

4. Content Marketing & Distribution

• Develop content strategies that attract, engage, and convert target audiences
• Support creation of blogs, newsletters, whitepapers, webinars, and video content
• Distribute content across owned, earned, and paid channels
• Support founder-led thought leadership campaigns

5. Email Marketing & CRM

• Build and manage email marketing flows: welcome series, nurture, re-engagement
• Segment audiences for personalized campaigns
• Track open rates, CTRs, and conversion metrics from email
• Manage CRM hygiene and lead lifecycle in HubSpot or equivalent

6. Funnel Optimization & CRO

• Develop A/B testing roadmaps across copy, creatives, landing pages, and CTAs
• Improve CTR, CVR, CAC, and LTV metrics across the full funnel
• Identify drop-offs from Click → Lead → Qualified → Revenue and propose fixes

7. Analytics, Tracking & Reporting

• Ensure accurate tracking via Meta Pixel, Conversions API, GA4, GTM, and UTM frameworks
• Build weekly performance dashboards in Excel / Google Sheets
• Report insights and recommendations to leadership
• Understand attribution models and customer journey mapping

8. Website & Landing Page Management

• Own digital touchpoints: website updates, landing page creation, and UX improvement
• Work with design and development teams to ensure fast, high-converting web experiences
• Monitor Core Web Vitals and site health metrics

Required Experience

• Proven track record in managing

multi-channel paid campaigns

• Demonstrated success in

reducing CAC and improving ROAS

• Experience with

B2B and/or B2C growth strategies

• Strong capabilities in

analytics, attribution, an