Performance Marketing Manager

Job Title: Performance Marketing Manager

Company: ToneOp

Location: Bhopal

Experience: 410 Years

Job Overview:

We are looking for a result-driven Performance Marketing Manager to lead and optimize digital marketing campaigns for ToneOp. The role focuses on driving user acquisition, improving ROI, and scaling performance across multiple digital channels.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and other paid channels
• Drive customer acquisition, lead generation, and revenue growth
• Monitor and improve key metrics such as CPL, CAC, ROAS, and conversion rates
• Manage budgets effectively and ensure maximum ROI
• Conduct A/B testing on creatives, landing pages, and campaigns
• Collaborate with content, design, and product teams to improve campaign performance
• Analyze campaign performance and generate actionable insights
• Manage and scale affiliate marketing, influencer campaigns, and partnerships

Key Requirements:

• Proven experience in performance marketing / paid media
• Strong hands-on experience with Google Ads, Meta Ads, and analytics tools
• Good understanding of funnel optimization and user journey
• Experience in D2C, health, fitness, or wellness industry is a plus
• Strong analytical and data-driven mindset

Preferred Skills:

• Experience with tools like Google Analytics, AppsFlyer, Mixpanel, or similar
• Knowledge of SEO and organic growth strategies
• Understanding of CRM and retention marketing