Brand Manager, Contract

About Balor Games

Balor Games is a "Triple I" independent game publisher dedicated to long-term stewardship of high-quality creative works. Formed by former leaders of Humble Games, Balor Games oversees an expansive catalog of acclaimed indie games, following the acquisition of the Humble Games and Firestoke catalogs.

Balor Games aims to serve as a cultural curator for independent games, while providing expertise, resources, and belief-driven support to visionary developers.

Position Intro

Balor Games is seeking a hands-on Brand Manager to drive awareness and success of upcoming releases. You will own and execute the go-to-market campaigns and champion our games with a passion for indie creators and their communities.

Key Responsibilities

• Own Go-to-Market Plan: Create the overall strategy and campaign schedule to align with goals for the title KPIs
• Creative Briefing: Write and refine detailed creative briefs for art, graphic design, and video production to ensure all assets align with the game’s brand identity.
• Platform & Partner Outreach: Secure platform support (Xbox, PlayStation, Nintendo) and marketing partnership opportunities for assigned titles.
• Developer and Internal Team Alignment: Ensure transparency and partnership with game developers and key internal stakeholders like Production by proactively sharing marketing budgets, strategic plans, and performance updates, and facilitating required sign-offs.
• Vendor Onboarding & Coordination: Facilitate the onboarding and coordination to ensure vendors have the necessary assets and brand guidelines to support the go-to-market plan.
• Asset Management: Coordinate the development of high-impact creative assets with external contributors and agencies.
• Go-To-Market Execution: Drive marketing beats through the execution of key tasks like showcase submissions, first party platform opportunities, including pre-release hype, announcements, and post-launch engagement.
• Vendor Coordination: Help manage the day-to-day workflow of vendors supporting PR, social media, and storefronts.

Qualifications

• Experience: 5+ years in game marketing or publishing, with a track record of supporting commercially successful PC and console launches.
• Deep Industry Expertise: Deep understanding of the indie game ecosystem and a proven track record working with a variety of marketing budgets.
• Briefing Skills: Proven ability to translate strategic goals into actionable creative briefs to align internal and external stakeholders.
• Project Management: Strong organizational skills with experience coordinating cross-functional teams and managing external partners.
• Channel Knowledge: Solid understanding of success metrics and audience behaviors across PR, social media, influencer, and digital storefront channels.
• Startup Mindset: Ability to operate both strategically and hands-on in a fast-paced, lean environment.

We are an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected category.