About BabyBillion

BabyBillion is the world's #1 YouTube channel - across all categories, globally.

7.4 billion views in March 2026. Seven consecutive weeks at #1, ahead of MrBeast and T-Series.

We make content that millions of children love and parents trust. We've partnered with brands like Hamleys, Mother Dairy, Little Joys, and Airlearn to build meaningful, story-led brand integrations that actually work for kids and families.

Now we're scaling our brand partnerships engine. This role is for the dealmaker who builds it.

About the Role

You'll own the brand partnerships P&L for BabyBillion. You'll hunt, pitch, close, and grow brand deals with FMCG, kids, family, and lifestyle brands and the agencies that buy on their behalf.

You will work directly with Akshit (Co-founder, Media) and a team of brand solutions strategists who'll build the decks and concepts behind your pitches.

What you'll do

• Build and own a pipeline of brand partnership opportunities across FMCG, kids, family, and lifestyle categories
• Pitch and close branded content deals with brands and media agencies
• Develop long-term partnerships with marquee accounts - moving them from one-off deals to annual retainers
• Negotiate commercials, structure deals, and own contract closure
• Work closely with our brand solutions team to convert briefs into winning pitches
• Represent BabyBillion in industry conversations, panels, and brand events
• Build relationships with senior marketers, agency leads, and CMOs across the kids and FMCG ecosystem

Key KPIs

• Annual brand revenue closed
• Number of new brand partnerships signed
• Pipeline strength and conversion rate
• Account retention and revenue growth from existing partners
• Average deal size

Who we're looking for

• 5-10 years in brand partnerships, branded content, custom solutions, or account management
• Background at a media network, OTT platform, branded content agency, creator-led content company, or top advertising agency
• Proven track record of personally closing brand deals worth ₹50L+
• Strong existing relationships with FMCG, kids, family, or lifestyle brands and their agencies
• Sharp commercial instincts - you know how to price, structure, and close
• Comfortable in founder-led, fast-moving environments
• Strong storyteller who can sell a creative concept, not just a media package

What we offer

• Competitive fixed pay + uncapped variable tied to brand revenue closed
• Real ownership of the brand partnerships engine at the world's #1 kids platform
• Direct working relationship with founders, no layers
• Build something category-defining with global scale already proven
• Bengaluru hybrid (5 days office, 1 day WFH)

Why now

We just hit #1 globally. Inbound brand interest is at an all-time high. The next 12 months will define BabyBillion's brand revenue ceiling for the next 5 years. We need someone who can sit at the center of this and build the engine.